3. Global Overview The market grew by 11.7% in 2011 - US$1,517.3 Billion Forecast : increase 72.9% in 2013 - US$2,719 Billion China & India

4. Value in US$ - US Dollars Thousands Top Fruit & Vegetable Exporting Countries - 2010 to 2013 (Jan-June)

5. Value in (US$ - US Dollars Millions) Fruit & Vegetable Exports From 2010 – 2013 (Jan-June) Source : Information Technology Division – SL EDB US $ 32 Mn US $ 36 Mn US $ 34 Mn US $ 22 Mn

6. Value in US$ - US Dollars Thousands Top Fruit Exports 2011- 13 Source : Information Technology Division – SL EDB

7. Value in US$ - US Dollars Thousands Top Vegetable Exports 2011- 13 2013 (January To June) Source : Information Technology Division – SL EDB

8. Production Annual production 800,000 MT of Fruit & Vegetable Grown in varied agro climatic areas. Grown by semi commercial farmers - area of land less than a hectare (2.4 acres) To be commercially viable and to cater to export market demands, a land area of a minimum 100-200 acres of a single crop

9. US$ 32 Mn 2012 US$ 53 Mn 2013 (Jan-Jun) US$ 22 Mn 2013 (Jul-Dec) Expected US$ 30 Mn US$ 65 Mn 2014 Exports should be increased by 25% compared to 2013 US$ 88 Mn 2015 Exports should be increased by 36% compared to 2014

10. Our Strategy Policy Framework Productivity & Supply Chain Efficiency Compliance - Quality & Standards Organic Production Sales & Marketing

11. Policy Framework LAND : EFFICIENT AND EFFECTIVE UTILIZATION OF SCARCE AGRICULTURAL LAND - Redistributing already allocated agriculture land that is underutilized & uncultivated - Streamline and fast track procedures applied in releasing land for cultivation on lease - Encourage consolidation of land for cultivation - Ensure effective utilization of prime agriculture land owned by Government Institutions FINANCE

12. Productivity & Supply Chain Efficiencies Promote Protected Agriculture Increase the availability of high quality plants and seeds Strengthening seed quality inspection and educating farmers on seed quality Reduce undue delays experienced when importing fertilizer Reduce undue delays experienced when registering new chemicals Reducing post harvest losses Reducing cost of transportation and high post harvest losses experienced during transportation

13. Compliance - Quality & Standards Improving quality and safety Facilitate compliance with International Standards Organic Production Encouraging exporters to grow organic food and to obtain organic certification

14. Sales & Marketing New Markets New Product Development Value Addition Branding

15. Value in (US$ - US Dollars Millions) Performance of Processed F & V Exports From 2010 – 2013 (This includes Juices, Canned, IQF, Dehydrated etc.) Source : Information Technology Division – SL EDB

16. Prioritized Product Sectors FruitsVegetables PineappleTomato MangoGreen Chili PapayaProtected Agri Vegetables (Bell Pepper, Salad Cucumber, Lettuce etc.)

17. Thank You! Let us all work towards Sri Lanka becoming the leading exporter of high quality fresh & processed Fruit & Vegetable in South Asia by 2020.