1. Social media marketing

2. Always link social media to your organisation’s goals. Where are you going? Where would you like to be? How are you going to get there? Social can help you reach your goals.

3. Integrating your social media & organisational strategies Organisational strategy Marketing strategy Social media strategy

4. How could it look in practice? Organisational strategy Sample goal: eradicate child poverty Marketing strategy Focus on reaching influencers who can help achieve this goal e.g. MPs Social media strategy Target MPs and other influencers on social media

5. Social media strategy template Your social strategy MUST support your organisational and marketing strategies Environmental analysis- SWOT/PEST Set SMART objectives Key messages Priority segments Positioning Evaluation Marketing strategy template:http://bit.ly/strattemplatehttp://bit.ly/strattemplate

6. Which social platforms do your audience use? How are they using them? What’s the best way to engage with them on there? Image copyright of Alexander Rentsch 2008

7. Monitor how other organisations are using social Keep an eye on competitors, other charities, corporates and public sector bodies What can you learn and what can you apply to your organisation?

8. Be realistic about your resources. Social media always takes more time than you think.

9. How to be a social organisation: Social should be led from the top Encourage everyone to be brand ambassadors Get a good social media policy Image copyright of David Domingo

10. Thanks for listening Do get in touch if you have any questions. Zoe Amar Founder and Director ZOE AMAR COMMUNCIATIONS Email: zoe@zoeamar.com Website: www.zoeamar.com Phone: 07764498168 Twitter: @zoeamar