1. Trademarks A Product of Creativity in Bloom Elexis Jones 2011

2. What is a trademark? A trademark is a word, phrase, symbol, or design, or a combination of these that identifies and distinguishes the source of goods of one party from those of others.

3. Trademark Examples Words Phrases

4. Trademark Examples Symbols Designs

5. What is a service mark? A service mark is the same as a trademark, except that it identifies and distinguishes the source of a service, rather than a product.

6. Service Mark Examples

7. “Trademark” and “Mark” Both of these terms are used to refer to trademarks (goods or products) and service marks (services).

9. Functions of a Trademark Indicates the source of origin of goods or services Helps guarantee the quality of goods bearing the mark Creates and maintains a demand for the product Used as a marketing tool to build a brand Can have great $ value to a company

10. Why Protect a Trademark? Trademarks are protected under federal and state law – Trademarks are earned not born – Trademarks come into being through actual use You do not have to register a trademark to have it protected, but there are some advantages to doing so – A trademark registration provides: Constructive notice to the public of the registrant's claim of ownership of the mark Registrant's exclusive right to use the mark nationwide on or in connection with the goods and/or services listed in the registration

12. Spectrum of Distinctiveness & Levels of Protection Stronger Weaker Fanciful Arbitrary Suggestive Descriptive Generic

13. Marks Declared Famous

14. Questions?