1. CREATING THE ENTREPRENEURIAL UNIVERSITY
Professor David A. Kirby
University of Surrey
May 2004

2. Why? Knowledge-based Economy Rapidly changing environment
Catalyst for Economic & Social Development
Universities
Government Research Establishments
Rapidly changing environment
Organisations need to be more flexible
Graduates need to be more entrepreneurial
Reduce dependency on the State
Commercialise intellectual property

3. What is the problem? Little entrepreneurial drive
Nature of large organisations
Impersonal
Hierarchical
Need for control
Corporate culture
Short-termism
Inappropriate compensation methods
Shortage of entrepreneurial talent
Academics as entrepreneurs

4. What can be done? Funding Initiatives – UC/HEIF, etc Learn from Theory
Some Success but
Limited Impact
Short-term/Not permanent
Learn from Theory
Cognitive Models of Entrepreneurial Behaviour
Attitude Models
Achievement Models
Theory of Intrapreneurship

5. Cognitive Models Individuals will be entrepreneurial if:-
the organisation has favourable attitudes towards such an objective
There is support
They believe
They have the ability to do it (self efficacy)
It is intrinsically rewarding
Most academics don’t
Need to create these conditions

6. Theory of Intrapreneurship
Change the Organisation
Commit the organisation
Determine the Corporate Model
Develop the Culture

7. Change the Organisation
Organisation needs to
Recognise itself as a business
Not dependent on the State
Respond to market changes
Customer not Product driven
Revel in change
Does not resist it
Realise the potential of its staff
Empower rather than control

8. Commit the Organisation
Needs to be “top down”
Senior management need to
Be committed
Act as role models
Support and facilitate
Can be “bottom up” but…
Slower
Dangerous

9. Determine the Corporate Model
Organic/Cellular Structure
Flexible
Relatively easy
Schools/Departments
New Product Group/subsidiary
Not perceived as core activity
Corporate Venture arm
Ditto

10. Develop the Culture (1) Identify Intrapreneurial talent No “handoffs”
Self-selection
No “handoffs”
The doer decides
Corporate slack
Need time to “play”
End the “home run philosophy”
Tolerate risk, failure and mistakes

11. Develop the Culture (2) Patient money Freedom from turfiness
It will take time to get returns
Freedom from turfiness
Involve everyone
Cross-functional teams
Break down single disciplinary silos
Multiple options
No one single answer
Reward Intrapreneurs
Monetary (IP policy)
Non-monetary

12. CONCLUSION “Initiatives” not enough Need to Need more than money
Change the organisation
Aims
Structure
Culture
Harness and support entrepreneurial capability
Celebrate achievements
Reward Intrapreneurs