1. BUSINESS MODEL OF GAMING ZONE- AN ONLINE GAMING SITE
Group members-
Roopam
Shahbaaz
Shivam
Shashank
Shruti
Nitin
paras

2. BRIEF OVERVIEW OF INDUSTRY
Online innovative scenarios are redefining business models of videogame industry.
Gaming industry before. (Big industry but closed industry, Non gamers were not welcomed , Barriers to entry- Console needed.)
New fast growing open platforms (FB, miniclip.com)
No. of games exploded (1 billion+ games)
Broadband penetration are accessible.
2 distinct Gaming Forms- (Hardcore Games, Casual games.)

3. BUSINESS MODEL ELEMENTS
Value Proposition
Revenue Model
Market Opportunity
Competitive Environment
Competitive Advantage
Market strategy
Organizational Development
Management Team

4. VALUE PROPOSITION Why should the customer buy from you?
Premium game titles at low cost.
Free live demos of games.
Games available for multiple platforms (PC based, Console based and Mobile based)
Games of all genres are available (RPG, strategy, Action, Social, Adventure etc.)

5. REVENUE MODEL How will you earn money? Subscriptions – of games
Freemium + Advertising
Lite
Freemium + Transactions. (Most effective)

6. MARKET OPPORTUNITY
What marketspace do you intent to serve, and what is its size?
Newbies (New users) & Veterans (Experienced) of Tier1 and Tier 2 cities who have access to broadband network connection.
Special focus on social based games as 66 % of total internet users indulge in social games (reported by socialtimes.com)

7. %- in billions

8. COMPETITIVE ENVIRONMENT
Who else occupies your intended marketspace?
Bigger brands dominate like
Games2win.com,
Zapak.com,
Sify
Gamesonline.in

9. COMPETITIVE ADVANTAGE
What special advantages does your firm bring to the marketspace?
Games for different platforms.
Premium titles at low cost.
Multiple payment methods.
Free home delivery all over India.
Free access to VIP membership for selected users.

10. MARKET STRATEGY
How do you plan to promote your products to attract customer?
Ads in websites and forums.
Promotional videos in social network sites.
Discount offers in selected game titles.
Develop strong mega franchises.
Freebies on the purchase of full version games.
Discount offers for bulk memberships.

11. ORGANIZATIONAL DEVELOPMENT
What types of organizational structures within the firm are necessary to carry out the business plan?
Tech lead – ( leads back end developer and flash developer)
Producer- ( heads art and design, game design, analyst and communication management)
Marketing

13. MANAGEMENT TEAM
What kinds of experiences and background are important for the company’s leaders to have?
Specs and roadmaps team (for designing specifications of game)
Sprint planning team (for designing codes and testing)
Stories and Tasks team (for building stories and background of game)
Marketing team (for promotion)

14. Conclusion Business is shifting to videogame as service (VaaS).
Fixed price is the legacy of past, Now, Variability of revenues.
Instant engagement is priority.
Hardware economics are scare whereas game titles are available at every platforms.
High competition leads to higher breakeven points and ROI is at risk.