1. Tourism arrivals performance for 2010 1 March 2011

2. 2 Copyright © 2011 South African Tourism SA continues to outperform global tourism growth, which grew by 6.7% in 2010 while tourist arrivals to South Africa grew by 15.1% Note: UNWTO estimates incorporate provisional data for some regions Source: Statssa Tourism & Migration release December 2010, SAT analysis; UNWTO World Tourism Barometer, Jan 2011 Year-on-Year Change in Tourist Arrivals to each region % Change 2009 Tourist arrivals (Millions) 745.8181456.955.6140.5877 2010 Tourist arrivals (Millions) 8.148.7203.8471.552.5151.2935

3. 3 Copyright © 2011 South African Tourism Tourist arrivals performance in 2010 exceeded that of 2009 across all months. For the first time we recorded a peak in June, traditionally our low season Source: StatsSA, Tourism & Migration release, SAT analysis Tourist Arrivals to South Africa by Month

4. Copyright © 2011 South African Tourism 4 Tourist Arrivals to South Africa and Global Arrivals, 2009 and 2010 Tourist arrivals to South Africa have grown at a faster rate than the global growth rate Long-haul Markets Africa Air Markets Africa Land Markets All Markets Global Arrivals While there was growth from all markets in 2010, long-haul markets grew the fastest at 21% Note: Africa Air Markets are markets where at least 60% arrives to SA use air transport; Africa Land Markets are markets where at least 60% of arrivals to SA use road transport. Long-haul markets include all countries outside of Africa Source: StatsSA, Tourism & Migration release, SAT analysis UNWTO Tourism Barometer Jan 2011 Tourist Arrivals (Millions) 12.8% 21% 15.1% 14% 950 6.7%

5. 5 Copyright © 2011 South African Tourism Tourist arrivals to South Africa grew to 8,073,552 in 2010. This growth was driven by growth from all regions AFRICA 5,721,639 arrivals 12.8% up from 2009 Central & South America 120,329 arrivals 109.2% up from 2009 North America 337,652 arrivals 22.5% up from 2009 Europe 1,321,624 arrivals 8.1% up from 2009 Asia 259,961 arrivals 39.1% up from 2009 Australasia 128,149 arrivals 26.3% up from 2009 Middle East 49,279 arrivals 19.3% up from 2009 Indian Ocean Islands 19,538 arrivals 19.2% up from 2009 Source: StatsSA, Tourism & Migration release, SAT analysis

6. 6 Copyright © 2011 South African Tourism The Americas and Asia & Australasia grew the fastest in 2010 with growth of 37.4% and 34.6% respectively Tourist arrivals Tourist Arrivals to South Africa by Region, Jan to Dec Source: StatsSA, Tourism & Migration release, SAT analysis

7. 7 Copyright © 2011 South African Tourism There has been strong growth from the African air markets Tourist arrivals Tourist arrivals to South Africa from Africa air markets, Jan to Dec Note: Africa Air Markets are markets where at least 60% arrives to SA use air transport; Africa Land Markets are markets where at least 60% of arrivals to SA use road transport. Long-haul markets include all countries outside of Africa Source: StatsSA, Tourism & Migration release, SAT analysis

8. 8 Copyright © 2011 South African Tourism Tourist arrivals Tourist arrivals to South Africa from the top 10 “Other Africa- air” markets, Jan to Dec Saudi Arabia and UAE were the only markets in this region that recorded declines Source: StatsSA, Tourism & Migration release, SAT analysis

9. 9 Copyright © 2011 South African Tourism Growth in the Africa land region was driven by growth in Lesotho and Zimbabwe Tourist arrivals Tourist arrivals to South Africa from Africa land markets, Jan to Dec Note: Africa Air Markets are markets where at least 60% arrives to SA use air transport; Africa Land Markets are markets where at least 60% of arrivals to SA use road transport. Long-haul markets include all countries outside of Africa Source: StatsSA, Tourism & Migration release, SAT analysis

10. 10 Copyright © 2011 South African Tourism The Americas showed strong growth driven by all markets in the region. The strong performance from the “other” markets in the region were the result of the 2010 FIFA World Cup Tourist arrivals Tourist arrivals to South Africa from the Americas, Jan to Dec Source: StatsSA, Tourism & Migration release, SAT analysis

11. 11 Copyright © 2011 South African Tourism Tourist arrivals Tourist arrivals to South Africa from the top 10 “Other Americas” markets, Jan to Dec The growth in the “Other” Americas region was the result of the 2010 FIFA World Cup Source: StatsSA, Tourism & Migration release, SAT analysis

12. 12 Copyright © 2011 South African Tourism Tourist arrivals Tourist arrivals to South Africa from Asia & Australasia, Jan to Dec Tourist arrivals from the Asia & Australasia region increased by 34.6% due to strong performance from China, Australia and India Source: StatsSA, Tourism & Migration release, SAT analysis

13. 13 Copyright © 2011 South African Tourism Tourist arrivals Tourist arrivals from top 10 “Other Asia & Australasia” markets, Jan to Dec Taiwan and Singapore were the only markets in this region that did not record growth in 2010 Source: StatsSA, Tourism & Migration release, SAT analysis

14. 14 Copyright © 2011 South African Tourism Tourist arrivals Tourist arrivals to South Africa from Europe, Jan to Dec Tourist arrivals from Europe grew by 8.1% over 2009 with all markets in the region recording growth Source: StatsSA, Tourism & Migration release, SAT analysis

15. 15 Copyright © 2011 South African Tourism Tourist arrivals Tourist arrivals to South Africa from the top 10 “Other Europe” markets, Jan to Dec Ireland was the only market that recorded a decline as a result of the financial challenges in this country Source: StatsSA, Tourism & Migration release, SAT analysis

16. 16 Copyright © 2011 South African Tourism Tourist arrivals Top 20 source markets Neighbouring SADC continues to be the major source market with Zimbabwe moving into first position ahead of Lesotho Source: StatsSA, Tourism & Migration release, SAT analysis

17. 17 Copyright © 2011 South African Tourism Zimbabwe is the largest land market while Nigeria is the largest source market from the African air markets Top African land source markets Tourist arrivals Top 20 African air source markets Tourist arrivals Note: Africa Air Markets are markets where at least 60% arrives to SA use air transport; Africa Land Markets are markets where at least 60% of arrivals to SA use road transport. Long-haul markets include all countries outside of Africa Source: StatsSA, Tourism & Migration release, SAT analysis

18. 18 Copyright © 2011 South African Tourism Tourist arrivals Top 20 Long-haul markets The UK, USA, Germany, Netherlands and France remain the top 5 overseas source markets Source: Table A December 2009

19. For more information contact: South African Tourism Private Bag X10012 Sandton Johannesburg 2146 Tel: +2711 895 3000 Email: research@southafrica.net www.southafrica.net