1. Issues in generating and marketing e-learning materials Kate Dickens eLanguages University of Southampton

2. http://www.elanguages.ac.uk

3. Introduction Current agenda Generating e-learning materials Marketing e-learning materials

4. Current agenda Learning objects/learning activities  Repurposing  reusability Use in MLEs/VLEs Storage in repositories  Public - JORUM  Private  Retrieval of learning material

5. Applying lessons learnt? Current JISC bid  High risk – likelihood and impact  Clear ownership of IP at different stages of project ( material generation v deliverable v product)  Original materials – avoid linking to/embedding materials that attract copyright  Training and guidelines

6. Lessons learnt … materials generation eLanguages  Consortium setup  Staff IP  Copyright database  Clear strategy and guidelines from the start  Incorporating/deep linking to materials  Photographs/audio/video

7. Lessons learnt … on marketing Have a clear marketing strategy from the start Rights clearance  Educational/commercial  UK/EU/Overseas