1. Amir Reza Kashani Pour, Christine Herlihy, Gaurav Sharma, Lianyi Ma, Yiying Xiao Dr. Marcio Oliveira & Dr. Helene Cohen FIA-Deutsch Seed Grant Competition 2014-2015 Final Presentation Flip The Museum: A Platform to Extend the Audience Engagement Life Cycle Through Gamification of Content

2. Where did we start? With a sleeping kid surrounded by ancient artifacts, and a GOAL Where are we now, and how did we get here? It took teamwork, a lot of coffee, and many hours running around the library hiding beacons We have a working prototype Backend database + front-end dashboard + app What is our path going forward? With external support, we hope to scale up this platform Today’s Agenda

3. Let’s go back to the start… Our goal: Wake up kids sleeping their way through content-packed museums Empower teachers and curators to customize the museum experience for visitors How? By creating a mobile and web- based platform to extend the audience engagement lifecycle through location-based gamification of content (i.e., make museums FUN!) Remember this sleeping kid? And those depressing search results? Remember this sleeping kid? And those depressing search results?

4. Web-based platform for content curation, customization, and packaging Curators Targeted content Game Designers Students Visitors Visiting the Museum Play the game; share your experiences with your social network Engagement forever! Global Domination Content Flow: From Curators to Game Scores

5. Where are we now? Mewseum Quest Frontend dashboard (user-friendly interface; curators and teachers go here to create quizzes and view student scores) Frontend dashboard (user-friendly interface; curators and teachers go here to create quizzes and view student scores) backend database (agile; feeds curator-generated questions to the app) backend database (agile; feeds curator-generated questions to the app) Content-provider-facing component (web-based) Content-provider-facing component (web-based) Visitor viewpoint /real world Content + mobile, user-facing component Visitor viewpoint /real world Content + mobile, user-facing component User proximity information triggers content tied to beacon and customized for user in database

6. How did we get here? Outlined goal, architecture, roles and time-table for a location- based mobile game Conducted market research Collected and drafted app requirements and features with the Newseum’s Paul Sparrow Completed IRB process for eventual beta testing with Barrie students UI and UX development Developed/coded component pieces based on requirements Vetted and selected an external partner to help with app design Iterated testing and de-bugging (ongoing) Steps we have taken so far: ∞ Team “Flip the Museum” + Vital Raw Ingredients & Amazing Support…

7. What do the pieces of this platform look like? Parse-based back-end database Curators’ dashboard (user-friendly interface; curators and teachers go here to create quizzes and view student scores) Curators’ dashboard (user-friendly interface; curators and teachers go here to create quizzes and view student scores)

8. Bluetooth Low Energy One advantage of Bluetooth™ version 4.0 is the energy efficiency. You’ll get a better battery life while you use our technology for indoor navigation. Optimization for Content Modification, App-Download, UX and bad wi-fi To enable a better experience we optimize the architecture so you don’t need to download 200MB of data at once! Universal and Scalable Platform One platform, universal museum experience One user, integrated experience What are the technological innovations?

9. Main features of the app:

11. What are our feasible next steps? Tasks accomplishedTop prioritiesIdeal partners We have a working prototype… Integrated front-end, back-end, and estimote API Working mobile prototype, with location- aware quiz IRB approval to work with students to test the app …but there’s more that can be done, Beta test the app and integrate student feedback Scale up app: more quiz content, socially networked sharing, etc. Develop tools to help power users leverage visitor analytics & we’d love some help! Teachers and curators, help us generate educational questions Content providers-this platform is flexible: how can you put it to use? Donors-can you help us make this app a reality? We need more hardware! The road ahead is bright! A location-aware mobile game is within reach. Thanks!