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Design for Sharing A socio-economic ecosystem built around
the sharing of human & physical resource
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What does the Sharing Economy include?
Swapping…exchanging…collective purchasing… collaborative consumption... shared ownership... shared value... co-operatives... co-creation... recycling... upcycling... re-distribution... trading used goods... renting... borrowing... lending... subscription based models... peer-to-peer... collaborative economy... circular economy... pay-as-you-use economy... wikinomics... peer-to-peer lending... micro financing... micro-entrepreneurship... social media... the Mesh... social enterprise... futurology... crowdfunding... crowdsourcing... cradle-to-cradle... open source... open data... user generated content… A socio-economic ecosystem built around the sharing of human & physical resource A socio-economic ecosystem built around the sharing of human & physical resource A socio-economic ecosystem built around the sharing of human & physical resource
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Trillion unused resources
The Problems: economic, social, environmental £3.5 + Trillion unused resources
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Design for sharing = Design for the future
Why a ‘Sharing Economy’ ? Design for sharing = Design for the future
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Building a Sharing Economy: designing the ecosystem
Technology for sharing World’s 1st comparison marketplace of the Sharing Economy Team Up Campaign to build a Sharing Economy Global Sharing Day Sharing TV Sharetrade
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Overview of the UK: People
65% UK adults making money trading unused goods 2 £4.6 billion earnings via the Sharing Economy 3 32.4 million adult sharers in the UK 4 80% say sharing makes us happy 5 83% would share idle assets if easy 6 The Sharing Economy 2 ,3,4 State of the Sharing Economy Report 2013, The People Who Share 5 The Great Sharing Economy, Cooperatives UK 2011 6 The State of the Sharing Economy, The People Who Share 2013
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Generation Share: 17.5 million in the UK
25-34 year olds are driving the Sharing Economy Smart, savvy, social on-demand generation 51% prefer to share rather than own 7 57% say they can find anything they need 8 to rent or borrow online 73% say the Sharing Economy is important to them 9 The Sharing Economy 7,8 Havas, Prosumer Report 9. American Planning Association Survey May 2014
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Sharing Economy Growth In UK
What is Aiding Growth in the UK Sharing Economy? Support for social entrepreneurship Support for innovation Technology sector growth Active voluntary sector Ease of doing business Political support Global thought leaders in the UK Sustainability / green movement Historical, cultural factors Sharing Economy Growth In UK
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Trailblazers in the UK: Designed for Sharing
Consumer Corporate 15 years old Pre-Facebook & Google 108,000 tonnes of CO2 / yr saved 11 Over 550,000 members 11.Liftshare.com 20 years old 62,000 benefit per day 19,500 tonnes of CO2 / yr reduced 12 12 million meals 12. FareShare.org.uk
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Trailblazers in the UK 18 months old 3 years old
1 million invested / week Funded 120+ businesses £35.2 million raised Financing the Sharing Economy Consumer Corporate 18 months old 50% of corporate workspaces are empty Connecting work spaces with entrepreneurs Creating the future of work
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Future Design for Sharing: Design for the Future
Building sustainable, connected communities Long term Equity & poverty reduction Access for ALL Growth of good business Thriving economy built around people & planet Future £3.5 trillion+ of unused assets
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contact: benita@compareandshare.com
@benitamatofska @compareandshare @peoplewhoshare
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Design for Sharing A socio-economic ecosystem built around
the sharing of human & physical resource
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