1. Digital Analytix™ Unlock Your Data. Deliver Results.
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2. comScore Mission
Help clients make money by maximizing the value of their market investments, through accurate measurement, comprehensive solutions and actionable insights

3. comScore is a Global Leader in Measuring the Digital World
NASDAQ
SCOR
Clients
1700+ worldwide
Employees
900+
Headquarters
Reston, VA
Global Coverage
170+ countries under measurement; 43 markets reported
Local Presence
32+ locations in 23 countries
*** Last updated 0411
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4. comScore Digital Business Analytics
Cross Platform Audience Measurement
Web Analytics
Vertical Market Solutions
Social Analytics
User Analytics
Copy Testing
Campaign Verification
Ad Effectiveness
Cross Media
Advertising Analytics
Unified Digital Measurement™
Network Analytics & Optimization
Customer Experience & Retention Management
Mobile Technology
“Who we are now” slide (contains build)
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5. comScore’s Innovative Approach Revolutionizes Measurement
2 Million Person Panel 360°View of Person Behavior
PERSON-Centric Panel with SITE-Census Measurement
Web Visiting & Search Behavior
Online
& Offline Buying
Online
Advertising
Exposure
PANEL
PAGE TAGS
Advertising
Effectiveness
Transactions
PANEL
Media & Video
Consumption
Demographics,
Lifestyles
& Attitudes
Unified Digital Measurement™ (UDM)
Patent-Pending Methodology
Adopted by over 90% of Top U.S. Media Properties
Mobile Internet Usage & Behavior
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6. Broad Client Base and Deep Expertise Across Key Industries
Media
Agencies
Telecom/Mobile
Financial
Retail
Travel
CPG
Pharma
Technology
U.S. Centric Slide
Use if relevant to audience
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7. Helping Industry Leaders Answer Top Business Questions
Media Metrix
Ad Metrix
Marketer
Social Analytix
Media Metrix: Visitation and engagement of targets across 120 online content categories for effective media-buying.
Total Universe: Get a comprehensive picture of site audiences, across platforms.
Marketer: Full visibility into search data across sites and industries.
Social Analytix: See how your brand and your competitors is viewed across traditional media and social platforms.
Ad Metrix: See where and how much your competitors are advertising.
Total Universe

8. comScore Recent Acquisitions (Elements of Transformation)
Nov 2009
Extended UDM™ to Latin America
Enabled combined site analytics solutions
Feb 2010
Added ad creative persuasion measurement
Enabled end-to-end cross media advertising analytics solutions
July 2010
Strengthened offerings to mobile operators
Added network optimization, customer experience & retention mgt solutions
Sept 2010
Extended UDM to Europe
Accelerated global expansion to European markets
UDM is the 5th and foundational element of the transformation
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9. Resounding Industry Support
…the company that makes progress in reconciling audience and onsite measurement may have the opportunity to become the standard for internet measurement, and in particular a hero to advertisers and media companies the world over. - Joseph Stanhope, Forrester
“Smart acquisition”
We have a new opportunity for web analytics where site-side measurement meets audience (panel based) measurement. It’s the collision course that many have been talking about. And it sets the stage for propelling measurement into next generation devices, apps and mobile platforms
- John Lovett, Web Analytics Demystified
Werner Vogels
CTO Amazon

10. Full Integration of Web Measurement and Audience Demographics
fully integrated into Digital Analytix
3rd party data network
Weighting and calibration
The Digital Analytix platform and technology is the foundation of full insight into your site’s ecosystem.
--Digital Analytix collects web data and configures it for analysis
--UDM methodology is applied to gain audience demographic data
--comScore proprietary and leading edge technology is applied to the audience data to apply to the whole data set
--3rd party data network leveraged to ensure full cookie coverage, with comScore panel used for weighting and calibration of cookie data ONLY
--Using this method, audience demographics are applied and fully integrated into the data set
--NOTE: Any 3rd party data network is going to be skewed, while our extensive work with the comScore panel has given us expertise in validation
UDM methodology

11. Leveraging Audience Data to Grow Traffic and Revenue
Engagement
How does my target audience navigate around my site?
Which demographic profiles have the strongest engagement?
Optimization
Is the content we’re creating a good match for our users?
Is my core target audience converting on the new lead form?
Monetization
Can I increase my sell-through rate in my core content sections?
Can I improve cost per impression sitewide?
Synergies between audience data and web measurement can help answer key business questions:
--Site engagement: is my target demographic the most deeply engaged, or is it another group? How does that impact strategy?
--Site optimization: who do I need to design for? Do different parts of the site need different approaches based on audience?
--Efficient monetization: certain audience segments are worth more than others. Do you know where your most profitable audiences go on your site?
Improve the bottom line with demographic data for your WHOLE site

12. Leading Digital Brands Trust Digital Analytix

13. Introducing Digital Analytix™

14. AtomixTM Technology Enables Next Generation Analysis
Unlock Your Data. Deliver Results.
Atomix™ technology
A unique and proprietary technology that provides on the fly access to disaggregated data which enables fast, nimble, and easy to access segmentation and reporting.
Power to answer your company’s critical business questions
Identify new analysis and business opportunities
Don’t have to contact anyone to set up new segments or cubes
Data is stored in its raw, unaggregated format and is always available
Granularity and Speed

15. Easy Access to All Your Data In the Way You Want To See It
Focus on solving problems, not accessing your own data. Use our interface, MS Office or other existing tools to seamlessly discover and communicate the insights you need to grow your business.
Page data
Audience data
External data
Traffic Streaming Mobile
Demographics
Data Lookup Data Merge
AtomixTM technology
--Atomix technology allows you to ingest data from several sources, including page data, augmented data (data that we calibrate/apply) and external data (offline mobile data, offline marketing activity, external systems, etc.)
--Atomix seamlessly integrates the various data sources and allows you to view, analyze and use the data in the ways that are best for your business and user expertise
--Data Merge allows for merging of any type of enterprise information into the Digital Analytix platform whether it is customer data from CRM systems, inventory information or information
from financial systems. The imported data become an integral part of the Digital Analytix unaggregated data set and can be used in the same flexible way.
--Data Lookup allows customers to do multichannel reporting through data mining, with an address or other identifier as the connector with online data. A publisher could tie website to online app behavior on a browser-by-browser basis.
Report Builder
MS Office API
Your Partners
Analyze
Export
Integrate
Flexibility and Accessibility

16. Digital Analytix: Key Differentiators
Our easy implementation can leverage the UDM tag structure on your website(s) to streamline data capture process through a single tag, which reduces support costs and page weight
Enables direct access to granular data within a single interface without the need for add-on tools, vendor involvement, or additional costs 
Supports real-time, ad-hoc reporting and segmentation, removing any reliance on predefined data cubes or predetermined data aggregation
Seamlessly integrates audience demographics with web analytics by leveraging comScore’s methodology to provide enhanced demographic profiles of site browsers
Grants a single view of multiple channels that drive your business (web, video, and mobile) and allows for direct integration of your external data sources

17. Apply rich segmentation to report items
Within Digital Analytix you can create segments and apply them directly to reports to immediately see what portion of your target falls into key segments.
--A site is interested in most popular pages for their mobile users, and how that differs for Apple iPhone users.
--Pull initial report for most popular mobile pages
--Apply filters
--Save, publish and pull directly into a report
Cross Platform Measurement

18. Build Report Items from Scratch and Filter by Parameters
Browsers
Digital Analytix provides ultimate flexibility with unaggregated, raw data from its Atomix technology. Build report items from scratch and apply parameters to ensure you only see the data you need. Publish the report item and include it in existing reports.
--A company may want to do a deep dive into the traffic just to its homepages (and homepage variations) in various languages and countries
--Good insight into entry methods and navigation, as well as interests
--Here are Page Views, Visitors and Browsers by homepage
--After publishing, you can drag this directly into a report
Granularity and Speed

19. Custom Variable Labels to Match Your Business
With Digital Analytix, you have the ability to create labels and variables that make sense for your business. In this case, we’ve created a label called “prod” which stands for “product”, which we use to measure the success and metrics of various products. You can run reports on current or historical data, as far back as the label has been applied.
--For this report we’re only interested in the “partners” product, so we enter that in the parameters field by day of week
--Upon running the report, you can see the page views for the “partners” product
Our Digital Analytix Consultancy will help with identifying and creating labels in implementation, but the key is that they don’t have to be pre-defined.
Did you ever want to do a particular type of business analysis, only to realize that the variable wasn’t defined in the data set? With Digital Analytix, that is an easy and fast fix.
Granularity and Speed

20. Easy access to all your data in the way you want to see it
Audience
SEM
Testing
A/B and Multivariate
Ad Tracking
Streaming
SEO
Marketing
Mobile / Applications
comScore’s RING Integration Program

21. Synergy of Audience Metrics and Site Measurement
Digital Analytix lets you see and understand the breadth of your audience.
Digital Analytix ties our proprietary audience measurement methods with site analytics to make your data even more actionable.
Age and gender are currently available, and can be crosstabulated with any site metric.
Audience Demographics

22. Campaign Measurement: Attribution and Engagement Insights
Attribution Modeling
Detailed measurement of browser behavior; flexible attribution tool links action to conversion. We have 10 models to match business processes and targets.
Campaign and Site Engagement
Easily measure your campaign and engagement across the metrics that match your business’s key performance indicators.
Gain even more control over your marketing analysis through our attribution methods, engagement tool and campaign insights.
--Learn which of your market methods are driving your conversions and desired activities.
--Allocate a higher engagement “score” to pages that indicate a deeper level of interest.
Campaign Insights

23. Measure All of Your Content, Across Platforms
Mobile and Apps
Get a fully integrated view of your crossplatform content. Digital Analytix can seamlessly incorporate your mobile and app data from iOS, Android, and RIM.
Measure performance for all of your content and platforms in Digital Analytix to get full and true view of your reach.
**Appendices available for Mobile/Apps and Stream Sense.
*Custom support available for other platforms—ask your account manager.
Cross Platform Measurement

24. Measure All of Your Content, Across Platforms—US
Video and Social
Digital Analytix can track and analyze your video content as well as integrate metrics from YouTube, Facebook, and Twitter.
Measure performance for all of your content and platforms in Digital Analytix to get full and true view of your reach.
**Appendices available for Mobile/Apps and Stream Sense.
Cross Platform Measurement

25. Easy to Deploy and Even Easier to Maintain
Audience Measurement
Digital Analytix
One tag, two systems
No need to retag
Easier tag management
90+ days of historical data immediately available
UDM tag can be leveraged for audience measurement and core site measurement
Measure and analyze current and historical data seamlessly with UDM

26. Digital Analytix: The Five Architectural Principles
Implement Easily
Open Architecture
Scalable Platform
Access ALL of Your Data
Create New Dimensions On the Fly
Data storage partitions allow the handling of massive amounts of data
Unlimited label and dimension creation
Integration with familiar tools and platforms via Office Link, API, RING

27. Next Steps
Know your audience Unrivaled integration of demographics Powered by Atomix technology Fast and easy access to all of your data Serviced by comScore World-class reputation

28. Thank You
More information:
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