1. GIS Tools and Resources for Location-based Questions in Business Ben Mearns Lead Geospatial Information Consultant IT Client Support & Services University of Delaware

2. Seminar Outline Why Location What is GIS Case Studies Software Business Analyst UD Resources Q & A

3. Why Location GIS enhances BI with geographic context and external data Roughly 80% of business data is location-based Pick (2008) Visualizable = Effectively communicate, make real- time insights Source: Esri

4. Why Location Benefit/Cost GIS has lagged IT/BI adoption Adoption = Ecosystem = Value http://www.opengeospatial.org/domain/geobi

5. Why Location Corporate Adoption

6. What is GIS GIS = Geographic Information Systems = the tools for working with location-based information

7. What is GIS Modeling Location Implements (potentially) precise, explicit systems for location – Geocoding 20 Orchard Road Newark, DE 19716 (implicit location)  (39.6807,-75.7559) Topology : Modeling relationships between locations – Points, lines, polygons – Networks, etc. Geospatial data = points + topologies + grid + tables Grid (a.ka. Raster, Surface)LinePointPolygon

8. What is GIS Visualization Layers Source: http://www.locationintel.com/

9. What is GIS Visualization Symbolization

10. What is GIS Visualization Interactive

11. What is GIS Visualization 3D

12. What is GIS Analysis Main Spatial Tool Types – Overlay – Proximity – Table – Surface – Statistical – Selection

13. Modified from: http://www.esri.com/library/whitepapers/pdfs/gis-and-business-intelligence.pdf GIS Client or Server What is GIS Enterprise Information

14. Source: Imaging Notes Summer, 2010 What is GIS Enterprise Information

15. Case Studies

16. Case Study Site Selection Wharton GIS Lab for Wawa 1.Customer Prospecting and Hot Spot Analysis 2.Select a Site with the Evaluate Site Tool 3.Create Trade Areas for the Site 4.Create a Report for the site 5.Use the Huff Model to forecast sales for the site Directions Magazine 7/2/2005

17. Case Study Supply Chain Walmart (WSJ 7/23/2010, Directions Magazine 7/29/2004) – Supply Chain, Upstream – Supply Chain, Downstream Home Depot (Directions Magazine, 5/19/2006) – Merchandise Mix – Store Modernization – Section Expansion (Garden Center, Home Builder)

18. Case Study Finance & Risk Analysis Financial Mitigation and Governance – Mortgage risk: what are the geographic trends? Fannie Mae (2008) – Reserve Size – Compliance (Basel III, CRA, HMDA) Insurance – Premiums – Risk diversification – SwissRe: Reinsurance, Natural hazard risk modeling (Pick 2008) Source: http://www.esri.com/industries/insurance/pdfs/busgeoinfo-managing-risk.pdf

19. Case Study Marketing and Sales http://news.cnet.com/8301-17939_109-10098259-2.html “Half of all advertising is wasted, but no one knows which half that is”

20. Business Analyst Now free for teaching and class related student research Developed by Esri, part of ArcGIS

21. Business Analyst Components Data – 11,000 variables – Demographic (Current year, 5-year forecasts), consumer spending, business locations, market potential, crime, banking, major shopping centers, traffic counts, lifestyle segmentation Software – Business Analyst Online: market analysis, site evaluation – BA Desktop: Include in-house data – BA Server: Follow in-house data life cycle

22. Business Analyst Lifestyle Segments

23. Business Analyst BAO Demonstration

24. UD Resources

25. UD Resources Learning Learning – Workshops – Virtual campus – Webinars – Classes

26. UD Resources Community Community for support and collaboration – SMDC Getting started/basic map making – Research Computing Troubleshooting Research support Ongoing support – Collaboration – UD GIS Email List – Public Labs: Library SMDC, Pearson, Smith RC

27. UD Resources Software, Data, and Systems Software and Data – Data acquistion – Software selection – UD licensed software: ArcGIS, Business Analyst, ERDAS IMAGINE, ENVI, IDL, FME – UD licensed data: Esri, ICPSR, etc. Systems – Cloud based – Virtual – Cluster

28. Ben Mearns, mearns@udel.edumearns@udel.edu www.udel.edu/gis UD GIS We’re Open for Business Special thanks: Paul Amos, Managing Director, Wharton GIS Lab