1. © Central Institute of Technology 2015 Develop Marketing Ideas Develop Marketing Ideas Image courtesy of s. miles @ freedigitalphotos.net

2. Marketing Plan – why you need one – some examples of templates Marketing Tools – ways to get the message out there – old and new media Marketing using Social Media – useful blogs on different types of social media Action Plans – what to include – examples of templates Types of Community Events Ideas & Inspiration for Events – creating a ‘wow’ factor © Central Institute of Technology 2015

3. To begin, a quotation: “Maximising your market exposure is about trying to get your message across to as many people in the community as possible. Because the community receives so much new information each day, your message will have to compete for attention with others. Consider who you want your message to reach, and the best way to present your message to them”. (Queensland Government, 2015) © Central Institute of Technology 2015

4. The best marketing requires preparation and central to that preparation is the development of a Marketing Plan. Your Marketing Plan is a written document that outlines your goals and the strategies you intend to use to achieve those goals. © Central Institute of Technology 2015 (Borg, 2015)

5. © Central Institute of Technology 2015 Example of Marketing Plan Template (City of Geelong n.d.) City of Geelong There are many templates available for this purpose that can be adapted to suit your needs:

6. Marketing Plan Template - City of Geelong Marketing Plan: WA Small Business Development Corporation Marketing Plan: WA Small Business Development Corporation Marketing & Your Community Group Write a Marketing Plan - Business Victoria Develop a Marketing Plan: Queensland Government © Central Institute of Technology 2015

7. To promote or advertise your event consider: Distributing flyers and posters around the community at points where people work, meet or visit regularly (e.g. library, cafes). Sending invitations to interested groups in the local area. Submitting articles to local papers and community newsletters. Source: http://library.armadale.wa.gov.au/ © Central Institute of Technology 2015

8. To promote or advertise your event consider: Advertising your event on community radio.community radio Listing event information on the Local Council's ‘Events’ web page. © Central Institute of Technology 2015 Source: http://www.armadale.wa.gov.au/events

9. Events Tips and Ideas – Queensland Government Media BizNet – marketing directories Marketing Promotion Strategy – SBDC Easy Marketing Strategies Publicity Guide - the media 25 Ways to Advertise your Event for Free © Central Institute of Technology 2015

10. Social media is a great tool to create buzz and connect with your target audience. Consider using: Facebook; Linkedin; Twitter; Pinterest; Instagram; You Tube © Central Institute of Technology 2015 Source: http://www.visitsunshinecoast.com.au/ (Wicked, 2015)

11. How to Get More People To Your Events With Social Media 6 Tips for Planning and Promoting a Successful Event on Facebook 6 Tips for Planning and Promoting a Successful Event on Facebook How to Get More People At Your Non-profit Event Using Facebook How to Get More People At Your Non-profit Event Using Facebook 5 ways to use social media to build a crowd for your event Using Twitter & LinkedIn to promote your event Pinterest for events: 6 tips to pin and promote your event © Central Institute of Technology 2015

12. Once you have done your planning, the next step is to put your plan into action and document: what has to be done who will be responsible for carrying out the various tasks in the plan when it has to be done by what resources are needed when it is completed

13. © Central Institute of Technology 2015 (Lake Macquarie City Council, 2015)) Example of Action Plan Template

14. © Central Institute of Technology 2015 Making Dollars and Sense out of Community Events Making Dollars and Sense out of Community Events Community Tool Box – Developing an Action Plan Small Business Toolkit – Developing an Action Plan Small Business Toolkit – Developing an Action Plan

15. Festivals – music, film, theatre, arts Exhibitions Concerts/musical performances Sports events Attractions, including fun fares Markets Ceremonies Parades Culinary events © Central Institute of Technology 2015 (Verhaar, 2009) Image courtesy of master isolated at freedigitalphotos.net

16. © Central Institute of Technology 2015 Get Ideas & Inspiration from Library Books & eBooks on Event Marketing Find relevant Library books at call number: 394.2068 Book & eBook Book

17. © Central Institute of Technology 2015 Get Ideas & Inspiration from Library Books on Social Media Find relevant Library books at call numbers: 394.2068; and 658.872

18. © Central Institute of Technology 2015 Get Ideas for Events from Visitor Information Centres Source: http://guides.dtwd.wa.gov.au/c.php?g=171245&p=1129366

19. © Central Institute of Technology 2015 Get Ideas for Events from Visitor Information Centres Source: http://www.visitsunshinecoast.com.au/

20. © Central Institute of Technology 2015 Get Ideas for Events from Local Government Websites Source: www.vincent.wa.gov.au/Your_Community/Whats_on_in_Vincent?dd_Event%20Type=Events

21. © Central Institute of Technology 2015 Get Inspiration – Useful Links – WA Events Source: www.dca.wa.gov.au/DevelopingArtsandCulture/useful-links/wa-events/

22. © Central Institute of Technology 2015 Get Inspiration – Fringe World Festival Source: http://issuu.com/artrage/docs/fringe_world_2015_festival_guide/1?e=6931954/10516747

23. © Central Institute of Technology 2015 Get Inspiration – Tourism WA – Regional Events Source: www.westernaustralia.com/en/Things_to_See_and_Do/Events/Pages/events.aspx#/

24. © Central Institute of Technology 2015 Image courtesy of S. Miles freedigitalphotos.net

25. Borg, B. (2015). 13 Essential Elements Of An Effective Marketing Plan. Retrieved from http://www.hypebot.com/hypebot/2015/01/13-essential- elements-of-an-effective-marketing-plan.html City of Geelong. (n.d.) Marketing plan template. Retrieved from https://www.geelongaustralia.com.au/common/public/ documents/8d01b91c7610c10-Template for an Events Marketing Plan.docx Lake Macquarie City Council. (2004). Making dollars and sense out of community events. Retrieved from http://www.lakemac.com.au/page.aspx?pid=109&fid= 128&ftype=File&vid=1&dlp=True Queensland Government. (2015). Events tips and ideas. Retrieved from http://www.communities.qld.gov.au/communityservices/women/inter national-womens-day/events-tips-and-ideas Verhaar, J. (2009). Project management. Amsterdam: Uitgeverij. Wicked. (2015). Retrieved from http://wickedthemusical.com.au/ © Central Institute of Technology 2015