1. Cloud Connected Fitness
Place, Date

2. Fitness Sector Revenue - US
Source: IBISWorld
2007
2012
Avg growth per year
Industry
($m)
(%)
Gym, Health and Fitness Clubs
24,136.10
25,269.10
0.9
Pilates and Yoga Studios
4,726
6,853.3
7.7
Personal Trainers
7,248.7
7,305.6
0.2
Fitness DVD Production
155.4
264.5
11.2
Online Sporting Apparel Sales
3,395.8
4,892.60
7.6
Boxing Gyms and Clubs
649.1
643.5
-0.2

3. Focus on Fitness and Health
Strong and still growing industry
The $19.5 billion U.S. health club market has shown steady growth with 6.8% revenue CAGR from 1994 to 2009; worldwide revenue estimated at $67.2 billion (2009).
There are over 45 million gym memberships in the U.S. and more than 120 million worldwide.
On average health club members attend their club times in the course of a year. A total of 12 billion visits worldwide.
The top five health club based activities in 2009 were: weight/resistance machines, treadmills, elliptical machines, stationary cycling, and free weights.

4. What Information Do Exercisers Want?
Information Display Importance
Source: IMS Research
NuResponses
Distance
Planned Route
Planned Route, Shared
Speed
Time Elapsed
Map
Calories Burned
Heart Rate
Information re: Friends
Targets
Other

5. Now Get Interactive In Real Time
Integrate data from the fitness equipment with data from the cloud in mash-ups
Separate heart monitor or other personal fitness device data or app
Streaming video
Real-time comparison to friends, family, strangers
Ads from local businesses, like healthy restaurants, fitness stores
Weather outside the club
Monitor equipment status remotely to improve user satisfaction
Wear of belts or other components – repair proactively, for less down-time
Usage rates – compare to other locations within a club or in different facilities, add equipment where demand is high

6. Vertical Market Application Scenarios
Automation & Integration / Health Club Services Gateway
Monitoring &
Tracking
Smart
Equipment
Health Club Smart
Services
Gateway
Smart Locker
RFID
Smart Check-In System
Communication
Infrastructure
People
Traffic
Analysis
Vending
Machines

7. Vertical Market Application Scenarios
Retail Automation & Integration / Many Clubs
Alerts
Future
Data Services
Security
Health Club
Smart
Services
Gateways
Dashboards
Suppliers
Future
Data Consumers
Club
Location Based
Services
Communication
Infrastructure
Services
Agencies
Device
Management
New
Features
Diagnostics
Prognostics

8. Vertical Market Application Scenarios
Retail Automation & Integration / Platform View
Counter
Surveillance
Equipment
Application
Edge Controller
Asset Management
Vending Machines
Stock / Shelf
Monitoring

9. Solution Elements at all Points
Embedded platform (SBC or COM) powers touchscreen on equipment
CSAFE protocol between equipment and Smart Gateway
Everyware Software Framework on the Smart Gateway simplifies app development on the device
Wired or wireless connectivity for the Smart Gateway in the club
Bandwidth-efficient protocol to the Everyware Cloud for lower network traffic and speed of connectivity
Real time event processing to trigger actions based on data from equipment
Multiple options for sending information and alerts to systems and staff – SMS, reports, automated integration
REST APIs simplify app development and customization

10. Thank You