7.  Greater Global Awareness of Diet & Exercise  Greater Desire to Stay at Home  Aging Global Population  Global Obesity Epidemic

8.  Global Economic Recession  Sedentary Apathetic Lifestyles  Declining Market  Competing On Price – Limited Added Value  Considered Luxury Consumer Goods  Limited Public Brand Awareness  Lack of Cohesive Industry Strategy  Low Cost Gym Membership  Competition from Outside the Industry

11.  Elite Training & Sponsorship Programmes.  Government Support for Global Sporting Events.  If it makes money let’s support it.  What can we do to save money?

12.  An Aging Population.  Spiralling Health Costs.  Increased State Pension Liabilities.  Growing Concern of Coronary Heart Disease.

13.  Caused By: ◦ Smoking ◦ High Blood Pressure ◦ High Cholesterol ◦ Obesity ◦ Stress  Regular Exercise Can Prevent 4 of the Above Conditions.

14.  Personal Benefits: ◦ Convenience. ◦ Safe Environment.  Health Benefits: ◦ Slows the Effects of Aging. ◦ Strengthens the Heart. ◦ Reduces & Stabilises Blood Pressure. ◦ Improves Tolerance to Stress. ◦ Helps to Reduce Weight.  Economic Benefits: ◦ Healthier & More Productive Workforce. ◦ Reduced Stress on Health Services.

15.  Need to Change Government Attitudes.  Collective Lobbying of National Governments.  Share Development Costs & Technology?  Create Global Consumer Marketing Campaigns?  Home Fitness - Essential Home Appliance?

18.  1946 opened the first ‘House of Health’ in Los Angeles, followed by 6 further gyms.  He moved to California and formed a balancing act which toured the USA and Europe.  Walter Marcyan was born in Chicago in 1913, and grew up during the depression of the 1930’s.  ‘House of Health’ became the blueprint for modern gyms – introducing personal trainers, women’s programmes, juice bars, saunas, wet steam rooms and a games room.

19.  Began Manufacturing Commercial Gym Equipment - 1959 Created the First Home Gym with Cables and Pulleys.  1965 Created the Marcy Circuit Trainer.  1969 invented the Automatic Barbell System.  Became known as the ‘Grandaddy of Gym Equipment’.

20.  “The primary goal of physical education is that every boy and girl should be stronger and healthier, and that they should have attained the knowledge to maintain these blessings through later life.”  1960 - Published the First Ever Magazine Specifically Dedicated to Physical Training in High Schools and Colleges.

21.  He was approached by President John F. Kennedy, to work with the US Government to create a programme to tackle a growing problem in US primary schools.  Childhood Obesity....

22.  Smoking ◦ Government Programmes to Reduce Smoking. ◦ Banning Smoking in Public Places. ◦ Public Outrage at Smoking.  Economic Commitment ◦ Motor Vehicle ‘Trade In’ Scheme. ◦ Green Energy.  School Meals ◦ Healthy Food Programme.

23.  Compact Family Car.  Competitively Priced.  Low Running Costs.  High Fuel Efficiency.

27. “You must accept the fact that there is no help but self- help.”