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Pradeep P Research Scholar Guide Dr. N.S. Harinarayana
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Data are special type of information, generally obtained through observation, surveys, enquiries, or are generated as a result of human activity. Primary Data are collected afresh & for the first time, specially for the designed study. Secondary Data have already been collected & compiled by someone else.
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Observation Interviewing Mail survey Experimentation Simulation and Projective technique.
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The Interview schedule is referred to as a form filled in during a personal interview in which both the interviewers as well as the respondent are present. It contains a set of questions which are asked and then the columns are filled in by an interviewer in a face to face situation
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According to Monette et al. (1986:156), ‘an interview involves an interviewer reading questions to respondents and recording their answers’. According to Burns (1997: 329), ‘an interview is a verbal interchange, often face to face though the telephone may be used, in which an interviewer tries to elicit information, beliefs or opinions from another person’.
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Structured and Unstructured interview Focused interview Clinical interview Depth interview
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The interview is more appropriate for complex situations. It is useful for collecting in-depth information. Information can be supplemented. Questions can be explained. Interviewing has a wider application.
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Interviewing is time consuming and expensive. The quality of data depends upon the quality of the interaction. The quality of data depends upon the quality of the interviewer. The quality of data may vary when may interviewers are used. The researcher may introduce his/her bias.
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Questionnaire is the structured set of questions usually sent by mail, though sometimes it is delivered by hand also. Questionnaire is described as “a document that contains a set of questions, the answers to which are to be provided personally by the respondents”.
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Preparation Constructing the first draft Self-evaluation External evaluation Revision Pre-test or Pilot study Revision Second pre-testing Preparing final draft
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Lower cost Time saving Accessibility to widespread respondents No interviewer’s bias Greater anonymity Respondent’s convenience Standard wordings No Variation
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The mailed questionnaires can be used only for educated people. Sometimes different respondent’s interpreted questions differently Questionnaires do not provide an opportunity to collect additional information Researchers are not sure whether the person to whom the questionnaire was mailed has himself answered the questions. Many questions remain unanswered The respondent can consult other persons before filling in the questionnaire.
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