1. Food Trends 2008 Mitzie Wilson Editorial food consultant

2. Global food shortages Rising costs of of intensive food production We’ve become dependent on food supplies that follow the seasons around the world rather than eating what’s available at home Population growth outstripping agricultural production in some parts of the world Time for the developing world to face up to the responsibility we have for future generations

3. Every penny counts Price of shopping is increasing by £500 per year Shoppers slowly changing buying habits £3 in every £10 spent on ‘extra free’ deals Value ranges- basic products without the extras Top and bottom buying

4. Savvy Shoppers Low cost no-frills shopping. Consumer approved Value hunting Bulk buying Decline of organic? Too much choice Thrifty cooking Feeding the family on £5

5. Trash cooking Back to basics and meal planning Food waste scandals Nose to tail cooking Convenient recyclable packaging

6. Grow your own future Rejecting today’s disposable culture Home grown fruit and veg Food for free Allotments and egglus What to eat now The new vegetarians Increase in wild game Eco gastronomy

7. Giving is the new taking We want to feel good about the choices we make and do our bit when we can - but will this continue in the credit crunch? Support good causes An environmentally friendly approach

9. Wellness Consumers want to manage or improve their health and wellness Help consumers manage their energy during the day Functional and emotional benefits of foods Spelt- the new superfood Death of the diet 100 calorie packs

10. Top End Entertaining Any excuse for a party Flashy desserts Japanese inspired cakes Posh frozen Game Pan Asian Middle Eastern Latin American

11. Entertaining at home

12. Posh desserts

13. Glam up the grocery experience On line shopping Food theatre Gastro boutiques Pop up shops Food tourism Kids cooking

14. Snack culture Life on the go Instant gratification The search for ever more interesting lunches Japanese and Asian influences

15. Proceed with caution Reduce carbon footprint Promote positive stories about production of your products Improve health benefits of products Reduce costs yet increase value Help support or sustain local or global community