1. Big in Japan Projecting the Future of Asia’s Social Game Market Kiyoshi Shin Journalist (Video Game / IT) IGDA Japan Vice Coordinator Sponsored by Fukuoka City and JETRO Fukuoka

2. About me Journalist (Video game / IT) IGDA Japan, Vice coordinator and founder I explained about Comp-Gacha issue at NHK night news May 9

3. This Session I focus on Southwest Game Developers Key of Foundamental environment 1. Human Resources 2. Knowledge Exchange 3. Funding And 4. Creative Culture

4. Question What is the next slide?

6. Comic Market 800,000 Otaku Gather for 3 days Each have Small booth And Many small comic markets every weekend RubyRuby

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10. Matured Entertainment Otaku Market 15%, teens and twenties Japanese women say it’s a hobby to draw illustrations Why? Likelihood of going pro generally low Prosumer (Producer and Consumer) They develop for themselves Developments themselves is fun! Innovation usually come from here

11. This is one reason that Japanese Anime, Manga, and Game content is strong Some do get to professional level

12. Otaku make new fashion....?

13. Otaku are geeks...?

14. Otakus save the world...? Adventure Game Character Typical Japanese Otaku image Live in Akihabara Delusion of Otaku Fashion Love junk food, Fat Great Hacker

15. Otaku Pyramid Creative Culture Pro Creative Consumers Consumers

16. Nico Nico Doga

17. Hatsune Miku

18. Nico Nico Live – News about Comp-Gacha issue Special

19. Pixiv

20. Touho Indie Shooting Game

21. Strangely, the Japanese market has big without the help of the Japanese government. Why?

22. Matured Entertainment Market Key factor Population Disposable income Moore's Law Mobile phone with micro payment system Open platform with unique business model

23. Japanese Polutation

24. Disposable Income of Japanese Family

25. Moore's Law

26. Ray Kurzwail TED 2009

29. 2015? Project Glass by Google Rule is easily to change in near future

30. Mobile phone with Micro payment system I pay money automatically for item payment Hehehe, It is one reason for high Japanese ARPU

31. Open Platform with Unique Business Model What is a fun game? Tech is not Key vs Doriland, Gree

32. Dragon Collection, Konami

33. Idle Master Cinderella Girls, Namco Bandai

34. Compare with Southwest Indonesia Potential Game User

35. Same Pattern will happen ! You need to care about New Culture movement

36. テキスト Indonesia Philippines Vietnam Thai Malaysia Indonesia Philippines Vietnam Thai Malaysia Indonesia Philippines Vietnam Thai Malaysia テキスト The family with Middle range income increase

37. New Entertainment Market Key factors are same Population Disposable income Moore's Law Mobile phone with micro payment system Open platform with unique business model

38. Golden Age for Game users Golden Age for Game development And Golden Age for Otaku in Southwest Asia Great chance to work with us We are here

39. How develop Indie Game Culture? 48 hours development Over the world 242 place,10,684 attendances Not Strong Southwest Asia

41. Don’t forget Sub-culture makes new generation Google image “Singapore Otaku”

42. The choice of cluster city is really important Fukuoka City

44. Cost of living is affordable Ruby Incubation Center Many talented students The hub for Asian market to Korea, China Only 2 hours from Tokyo You should go to Fukuoka at least one time for investigate Japanese market Welcome to Fukuoka

45. We need more OTAKU!!!!

46. Thanks! Kiyoshi Shin shin@igda.jp Twitter: Kiyoshi_shin shin@igda.jp