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Big in Japan Projecting the Future of Asia’s Social Game Market Kiyoshi Shin Journalist (Video Game / IT) IGDA Japan Vice Coordinator Sponsored by Fukuoka City and JETRO Fukuoka
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About me Journalist (Video game / IT) IGDA Japan, Vice coordinator and founder I explained about Comp-Gacha issue at NHK night news May 9
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This Session I focus on Southwest Game Developers Key of Foundamental environment 1. Human Resources 2. Knowledge Exchange 3. Funding And 4. Creative Culture
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Question What is the next slide?
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Comic Market 800,000 Otaku Gather for 3 days Each have Small booth And Many small comic markets every weekend RubyRuby
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te
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Matured Entertainment Otaku Market 15%, teens and twenties Japanese women say it’s a hobby to draw illustrations Why? Likelihood of going pro generally low Prosumer (Producer and Consumer) They develop for themselves Developments themselves is fun! Innovation usually come from here
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This is one reason that Japanese Anime, Manga, and Game content is strong Some do get to professional level
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Otaku make new fashion....?
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Otaku are geeks...?
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Otakus save the world...? Adventure Game Character Typical Japanese Otaku image Live in Akihabara Delusion of Otaku Fashion Love junk food, Fat Great Hacker
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Otaku Pyramid Creative Culture Pro Creative Consumers Consumers
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Nico Nico Doga
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Hatsune Miku
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Nico Nico Live – News about Comp-Gacha issue Special
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Pixiv
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Touho Indie Shooting Game
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Strangely, the Japanese market has big without the help of the Japanese government. Why?
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Matured Entertainment Market Key factor Population Disposable income Moore's Law Mobile phone with micro payment system Open platform with unique business model
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Japanese Polutation
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Disposable Income of Japanese Family
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Moore's Law
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Ray Kurzwail TED 2009
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2015? Project Glass by Google Rule is easily to change in near future
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Mobile phone with Micro payment system I pay money automatically for item payment Hehehe, It is one reason for high Japanese ARPU
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Open Platform with Unique Business Model What is a fun game? Tech is not Key vs Doriland, Gree
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Dragon Collection, Konami
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Idle Master Cinderella Girls, Namco Bandai
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Compare with Southwest Indonesia Potential Game User
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Same Pattern will happen ! You need to care about New Culture movement
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テキスト Indonesia Philippines Vietnam Thai Malaysia Indonesia Philippines Vietnam Thai Malaysia Indonesia Philippines Vietnam Thai Malaysia テキスト The family with Middle range income increase
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New Entertainment Market Key factors are same Population Disposable income Moore's Law Mobile phone with micro payment system Open platform with unique business model
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Golden Age for Game users Golden Age for Game development And Golden Age for Otaku in Southwest Asia Great chance to work with us We are here
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How develop Indie Game Culture? 48 hours development Over the world 242 place,10,684 attendances Not Strong Southwest Asia
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Don’t forget Sub-culture makes new generation Google image “Singapore Otaku”
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The choice of cluster city is really important Fukuoka City
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Cost of living is affordable Ruby Incubation Center Many talented students The hub for Asian market to Korea, China Only 2 hours from Tokyo You should go to Fukuoka at least one time for investigate Japanese market Welcome to Fukuoka
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We need more OTAKU!!!!
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Thanks! Kiyoshi Shin shin@igda.jp Twitter: Kiyoshi_shin shin@igda.jp
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