1. Portfolios in Business Strategy Ana Espada | João Castro | Pedro Pinto Intellectual Property

2. Objectives by filing patents Near-term competitive protection Design freedom Litigation avoidance Basis to establish alliances Portfolios in Business Strategy Intellectual Property

3. What is a patent portfolio? Collection of innovative ideas for whose use the company has been granted a legal monopoly on the product or process to be commercialized without fear of imitation (goes against IP objective of sharing knowledge with community!! It’s there but you can’t use it! What’s it’s worth then?) Portfolios in Business Strategy Intellectual Property

4. Dimensions of the portfolio Technologies Strategic objectives and intent Strategic use Value Income and Cost Portfolios in Business Strategy Intellectual Property

5. Possible uses of IP Business Strategy: –Broadly Business Strategy –Narrowly Business Strategy Portfolios in Business Strategy Intellectual Property

6. Possible uses of IP Strategic intent: –Exclusivity –Blocking –Complementary Protection –Design Freedom and litigation avoidance –Basis for alliances Strategic use: –Offensive use –Defensive use –Negotiation –Enhance the Technological Image of the firm Portfolios in Business Strategy Intellectual Property

7. Possible uses of IP Patent-Generating Company Size Budget Portfolios in Business Strategy Intellectual Property

8. Exemplo - Xerox Portfolios in Business Strategy Intellectual Property