1. An ACEware Webinar A Marketer’s Guide to Student Manager

2. With limited time and $$ Originally, the Pareto Principle referred to the observation that 80% of Italy’s wealth belonged to 20% of the population More generally, the Pareto Principle is the observation (not law) that most things in life are not distributed evenly and that a disproportionately small amount of input creates the bulk of the results

3. Today we will focus on the fundamentals that yield the maximum results Tracking Student Data Interaction & Information Reporting

4. Know thy Customer

5. Track the data you will use! To understand who you are serving Occupation Interests What type of program do you offer Professional – focus on employment, job title, interest area Personal – age, gender, interest area Help develop a student profile Demographic Geographic

6. Know thy customer… Source How did they hear about you

7. Know thy customer…

8. Interest Codes Add as many as you need!

9. CRM Tracking

10. Course Email Reminders Good Customer service brings ‘em back

11. It’s easy to customize the email reminder!

12. Interaction & Information

13. Drive people to your website!  Use your URL on EVERYTHING! (including bling)  Put the URL on every page of your catalog  Include your URL in your confirmation email  Replace hold music with a recorded message that yes, gives your URL  Hold contests  Link to your social media sites

14. Try all the ways ACEweb can display your courses on our demo Optional Module

15. Check out the ACEweb Demo for examples.. www.tryaceweb.com

16. Build your email list

17. Why focus on interest codes? Suggest likely courses to students

18. It’s easy to include a map in location Point Google Maps toward your location and click the gear icon. Ask for the short URL and include the link in your location description

19. Include Testimonials Your culinary classes are totally awesome! J. Child

20. Beef up your course descriptions don’t be afraid to use HTML!

21. Add video or images with the new HTML editor

22. Don’t forget related & follow up courses (when creating catalog entries)

23. Use the ACEweb “Tell a Friend” option

24. Make it easy to use Social Media

25. Reporting

26. Statistical Reports

27. We have a webinar on that…

28. In the Deadbeat Area Code AnalyzerFirst Time EnrolleeFirst Time Participants

29. In the Mailing Labels Area Zip Code RadiusGeo-Mapping

30. Go Check out the webinar in Archive.. : Gnarly, Rad & Off the Hook! It’s all about Mapping, Zip Radius, & Marketing courses that aren’t currently scheduled Look under the Student Manager Operations section

31. The “Bread and Butter” report: Marketing Tracking

32. It doesn’t have to be a report!

33. Use the Force Tools, Luke

34. Student Manager Tools

35. Cross Pollinate Data from E-Newsletters

36. And Finally, don’t forget about the Email Launcher Again.. We have Webinars. For that..

37. chuck@aceware.com 800-925-2493 QUESTIONS?

38. ARE YOU RECEIVING OUR NEWSLETTER ? It’s full of great information, news about ACEware, and is a splendid way to find out about upcoming events. In the August newsletter we announced the location for the 2015 conference!

39. 19 th Annual ACEware Users’ Conference April 21-24, 2015 Sheraton Myrtle Beach Convention Center Hotel Myrtle Beach, SC

40. Our next webinar Memberships in Student Manager 8 Tuesday September 23, 2014 10:00 am Central