1. Presentation by Brady Regier and Mike Marshall

2.  Focused on using your company as a means to improve the world  Your motto is: morally correct companies will be rewarded working on a noble cause  High integrity and ethics

3.  Provides extremely high level of assistance and advice to customers.  Advisor’s motto is: The customer is right and we must do everything to please them.  Customer focused.

4.  Here the business is centered around the charisma and high energy of the Superstar CEO.  This personality often will cause you to build your business around your own personal brand.

5.  The Artist is reserved but highly creative.  Found in creative businesses such as web design and ad agencies.  You’ll tend to build your business around the unique talents and creativities you have.

6.  A business built by a Visionary will often be based on the future vision and thoughts of the founder.  You will have a high degree of curiosity to understand the world around you and will set-up plans to avoid the landmines.

7.  Analyst companies focus on fixing problems in a systematic way.  Science.  Engineering.  Computer firms.  Excel at problem solving.

8.  Fireballs are full of life, energy and optimism.  Your company is life-energizing and makes customers feel the company has a get it done attitude in a fun playful manner.  http://www.youtube.com/watch?v=2N6G0OF pmIE http://www.youtube.com/watch?v=2N6G0OF pmIE

9.  Heroes have an incredible will and ability to lead the world and their business through any challenge.  You are the essence of entrepreneurship and can assemble great companies.

10.  If you are a Healer, you provide nurturing and harmony to your business.  You have an uncanny ability to survive and persist with an inner calm.

11. ExtraversionConscientiousnessAgreeablenessEmotional Stability Openness to Experience

12. The degree to which an individual is outgoing and derives energy from being around people.  An Extrovert:  Enjoys being around other people  Is warm to others  Speaks up in group settings  Maintains a Vigorous Pace  Likes excitement  Is cheerful

13. The degree to which and individual focuses on goals and works toward them in a disciplined way.  A Conscientious Person:  Feels capable  Is organized  Is reliable  Possesses a drive for success  Focuses on completing tasks  Thinks before acting

14. The degree to which an individual is easygoing and tolerant.  An Agreeable Person:  Believes in the honesty of others  Is straightforward  Is willing to help others  Tends to yield under conflict  Exhibits humility  Is sensitive to the feelings of others

15. The degree to which an individual easily handles stressful situations and heavy demands.  An Emotionally Stable Person:  Is relaxed  Is slow to feel anger  Rarely becomes discouraged  Rarely becomes embarrassed  Resists unhealthy urges associated with addictions  Handles crises well

16. The degree to which an individual seeks new experiences and thinks creatively about the future.  An Open Person:  Has a vivid imagination  Has an appreciation for art and beauty  Values and respects emotions in himself and others  Prefers variety to routine  Has broad intellectual curiosity  Is open to reexamining closely held values