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futurscope Trainers and Consultants fs Conducting a SWOT Des Lee Futurscope Ltd.
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Futurscope Trainers and Consultants fs Introduction Introduction to SWOT analysis Issues to consider when doing a SWOT Pitfalls Questions at any time
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Futurscope Trainers and Consultants fs Model of Strategic Planning Analysis Choice Implementation Resources Environment
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Futurscope Trainers and Consultants fs SWOT Output A description! Qualitative Introspective Subjective Creative Agreed/consensual
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Futurscope Trainers and Consultants fs SWOT Analysis External factors — Opportunities & Threats Internal Factors — Strengths & Weaknesses
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Futurscope Trainers and Consultants fs Key Definitions Boundary for external analysis Benchmark for internal analysis
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Futurscope Trainers and Consultants fs Opportunities and Threats Audit external influences Nature of the environment Market analysis Competitor analysis
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Futurscope Trainers and Consultants fs Audit the Environment A brainstorming activity to generate ideas Which environmental (external) influences have affected the department in the past and which are likely to do so in the future?
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Futurscope Trainers and Consultants fs Nature of Environment Political factors Economic factors Socio-cultural factors Technological factors Environmental factors Legal factors
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Futurscope Trainers and Consultants fs What matters? Identify the features or combination of features to which the department needs to pay attention over the strategic planning period
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Futurscope Trainers and Consultants fs Strengths and Weaknesses Internal focus Resources Power Seven S’s
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Futurscope Trainers and Consultants fs Seven S’s Strategy Structure Systems Staff Skills Style Shared values
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Futurscope Trainers and Consultants fs What matters? Identify the internal strengths and weaknesses to which the department needs to pay attention over the strategic planning period
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Futurscope Trainers and Consultants fs Future actions As a result of SWOT… What future directions could the department go in? What actions could/should the department take? Prioritise them
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Futurscope Trainers and Consultants fs Issues to consider Level of involvement Methodology Internal or external facilitation Inclusion of minority views
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Futurscope Trainers and Consultants fs Pitfalls Power structures and cliques Relationships Mixed agendas Academic and non-academic views Group dynamics
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