1. SWOT Turn it Around Craig Williams, CPIM APICS Tampa Bay

2. Strategic Thinking 2

3. STRATEGIC HORIZON Threats and Opportunities External Status Environment Economic Emotional Political WHY Years 3

4. TACTICAL HORIZON Strengths and Weaknesses Internal Status Introspective Financial Capabilities Depth HOW and WHAT Weeks/Months 4

5. RESOURCES INVESTMENT - Time & Money - Rule of Thirds PROCESS: - Prep2/3 - Planning1/3 FOCUS: - Strategic2/3 - Tactical1/3 5

6. PROCESS Preparation Forecasts and data Current and future Internal and external Financial Media Emotional Spread the load Team investment Manageable tasks Utilize resources 6

7. PROCESS Planning First: Strategic - 2/3rds Investment - Future Metrics - Blue-sky Thinking - Emotional Second: Tactical - 1/3rd Investment - Current Status 7

8. Beware the Squirrel! 8

9. STRATEGIC THINKING Tactical is easy. Strategic is HARD!  Most CEO’s are good at strategic thinking. Most of us aren’t. We observe and think tactically. STATUS ONLY! Beware the squirrel! Stay strategic! Listen for verbs or action suggestions. It’s not about you.  External focus. Future look. Think in years. Customer viewpoint: WIIFT. WHY. Create the vision of your future market status. 9

10. SWOT Strengths Weaknesses Opportunities Threats 10

11. SWOT Brainstorming Tool Tactical Emphasis Process and Goals Balanced Approach 11

12. TOWS Threats Opportunities Weaknesses Strengths 12

13. THE VIDEO! http://tinyurl.com/ij2015chat Ian Johnson - Drive Your Success 13

14. TOWS Drives strategic view. Promotes strategic group thinking. Status combinations drive tactical the planning process. 14

15. TOWS Combinations T-W: Mini-Mini. Minimize weaknesses, avoid threats. Defensive. O-W: Maxi-Mini. Minimize weaknesses by leveraging opportunities. T-S: Maxi-Mini. Leverage strengths to minimize threats. O-S: Maxi-Maxi. Leverage strengths to maximize opportunities. 15

16. Exercise Worksheet 16

17. Exercise Goal: Perform Your Chapter’s TOWS Analysis Be ingenious. Be imaginative. Pretend Define top three status for each section. Phase One: Threats and Opportunities: Exercise One: 8 min Strategic. External. Future. Summary One: 5 min Group Polling. Weaknesses and Strengths: Exercise Two: 4 min. Tactical. Internal. Current. Summary Two: 5 min Group Polling. 17

18. Conclusions Rule of thirds: Resource Allocation, Strategic vs Tactical, Preparation vs Planning. Strategic Thinking: Future Status, Economic, Emotional, Political. It’s not about you. Beware the Squirrel!Watch for actions. TOWS: Leverage the combinations to drive your tactical planning. 18

19. SWOT: Turn it around Craig Williams, CPIM APICS Tampa Bay Thank you!