1. Logo Recognition Activity continued Note to teachers: This activity can be a game by dividing the class into teams. Note to teachers: This activity can be a game by dividing the class into teams. You may want to have the students number their paper from 1-34 to record their answers. You may want to have the students number their paper from 1-34 to record their answers. A key to the logo activity is at the end. A key to the logo activity is at the end.

2. 1. Name this Logo

3. 2. Name this Logo

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5. 4. Name this Logo

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36. 35. Name this Logo

37. Key 1. Wendy’s 2. Pizza Hut 3. Starbucks 4. Taco Bell 5. Dairy Queen 6. Burger King 7. Visa 8. Sonic 9. The Home Depot 10. UPS 11. United States Postal Service 12. Adidas 13. FedEx 14. Denny’s 15. NBC 16. Microsoft 17. Quaker Oats 18. Applebee’s 19. Good Year 20. AT&T 21. Delta 22. Gerber 23. Shell 24. Chiquita 25. DreamWorks 26. Morton Salt 27. IKEA 28. NASA 29. Panera Bread 30. Ocean Spray 31. Holiday Inn 32. Kodak 33. Zaxby’s 34. Ford 35. ESPN

38. Great Company Logos A great company logo is an important factor in company image and ultimate success. It is a representation of the company. A great company logo is an important factor in company image and ultimate success. It is a representation of the company. Logo design and development is not something to be taken lightly. Good logo design is usually expensive and is no place to skip in the budget. Logo design and development is not something to be taken lightly. Good logo design is usually expensive and is no place to skip in the budget.

39. Quiz 1. What % of visual information is related to color? 2. Name the 4 important characteristics that good logos generally have. 3. Why is a great company logo important to the company image and its ultimate success? 4. True/False Intricate detail and multiple colors are usually a part of successful logo design. 5. True/False Color influences consumers’ purchase decisions.

40. Quiz - Answers 1. 80% 2. Simple, Bold, Classy, Memorable 3. The logo is a representation of the company 4. False 5. True