2. Slide 1 easyJet plceasyJet The Low-Cost Success Story

3. Slide 2 easyJet plc 1. easyJet – a quick reminder  Launched November 1995  No frills, low cost short-haul airline  Strongest European low-cost brand  Dense point-to-point network –Most popular airports –Large population areas  Over 100 aircraft –Average age just 4.5 years –Highly utilised fleet –Around 200 routes between –Over 50 key European airports. –Youngest Fleet in Europe Source: easyJet Route Map Rolling 12 months ending August 2004 Passengers 23,879,509 +19% Load Factor 84.4% +0.5pp Revenue £1,071m + 17%

4. Slide 3 easyJet plc 3. The easyJet product Source: easyJet Route Map “easyJet is not just about being the cheapest, it’s about giving customers what they want for the lowest cost”  easyJet aim to deliver – safe, comfortable, on-time flight from local airport to major city destination at a competitive fare  Customer loyalty is generated by delivering this on a daily basis  Extras (food/drinks) can be purchased but aren’t included in the price “you pay for what you want, not what you don’t want!”

5. Slide 4 easyJet plc 3. The easyJet product Source: easyJet Route Map what does “low cost” mean?  Book early pay less  One way fares  Segment on advance purchase only  Price of seat varies based on demand for flight  Aim to always be price competitive, even for business travellers booking late  Late seat availability is created by aiming to sell out every flight on day of departure  All fares are flexible - change passenger details for small fee plus difference in fare  No restrictions to obtain cheapest fares

6. Slide 5 easyJet plc 4. easyJet brand principles Source: easyJet Route Map easyJet Brand values  easyJet is the pioneer of low cost travel in Europe  easyJet is simple and easy to use  Day-Glo orange - in attitude, not just identity… - fun, enthusiastic, young, approachable with a self deprecating sense of humour  easyJet has changed people’s lives - making new places and experiences open to all  easyJet allows you to save money on the things you can’t avoid … to spend more on the things you can’t resist  easyJet takes more people faster to their destination - less time spent checking in, major airports

7. Slide 6 easyJet plc Source: easyJet Route Map 4. easyJet brand principles IT IS  Classless  Adult to adult  Inclusive  Experience-led  Highlights positives  Builds affinity and preference  Humorous and open  Relaxed business travellers  Enjoying life  Energetic  Progressive  IT IS’NT  Status orientated  Parent child  Exclusive  Product-led  Battling negatives  Transactional  Hi de hi/slapstick  Laptops on all the time  Hedonistic and selfish  Tired  Traditional

8. Slide 7 easyJet plc 5. The Future’s bright … Growth in Low cost travel  New Operators = more jobs, lower costs, more choice  New Routes = more opportunities  Extra Frequency = more productive/enjoyable use of time Who benefits?  Good for business  Good for tourism  Good for consumers & residents  Good for local government

9. Slide 8 easyJet plc 5. The Future’s bright … easyJet’s commitment  3 years plan of growth includes over 90 new aircraft (Airbus 319)  New destinations to network  Consolidation of route network (joining up the dots where there is demand)