1. © 2014 Amadeus IT Group SA overview Amadeus Instant Search ACO Russia Grach Muradyan MOW, December 2014 1

2. © 2014 Amadeus IT Group SA 2 LFS challenges  Low Fares Search – major online service  Important competition factor  LFS dilemma: response time vs. data accuracy  Short response time: based on pre-computation  Dynamic situation with availability on critical flights  Longer response time: real time processing  More actual data – still risk of loosing last seat available

3. © 2014 Amadeus IT Group SA 3 LFS challenges  Two Amadeus product lines in LFS  Real time processing: preceding the booking process  MasterPricer / MasterPricer Calendar  MetaPricer (meta-search)  FlexPricer (airline direct channel)…  Pre-computated data: inspiration / Instant Search  Extreme Search  Featured Results  MasterPricer Instant (planned for 2015)…

4. © 2014 Amadeus IT Group SA 4 LFS challenges  MasterPricer – dynamically created recommendations  Multi-stage processing  Journey Server  Route Explorer  Connection builder  Availability Server  Fare Server  Sweeper

5. © 2014 Amadeus IT Group SA 5 LFS challenges  MasterPricer average response time: 4089 ms  Depending on the MP options used

6. © 2014 Amadeus IT Group SA 6 LFS challenges  Average time for Extreme Search reply: 39 ms  100 times faster vs. MasterPricer

7. © 2014 Amadeus IT Group SA Pricing and Shopping Platform Massive Computati on Platform Massive Search Platform Instant Transactions Standard Transactions A A Transaction Based Processing Pre-Computation Based Processing Ultra Fast Index Search B B C C B B Availabi lity Server Price Feed Fare Data Base Fare Data Base ATPCO (Public and Cat35 Fares) FareXpert (Private Fares) Poll Avail. Cache Calculator AVS IB UXUX UXUX AFAF AFAF LHLH LHLH BABA BABA … … Fare Search Engine Journey Server Schedules OAG … C C A A Plugins Massive Platforms … … … … Presentation layer.COM Content aggregator local cache (Hotel, LCC, etc.) Transactional Price Data Feed Retail Interactive queries Bulk results 7

8. © 2014 Amadeus IT Group SA Extreme Search: computation results 8 Destinations 1 Cube per Origin MOW 683 € – LH – Cheapest 709 € – SU – Direct

9. © 2014 Amadeus IT Group SA 9 Up to 1500 results in one reply Accuracy (90% with 2% tolerance) Ultra fast response time (40 ms + network) Fixed cost (for a given data volume) Open query (only origin is mandatory)

10. © 2014 Amadeus IT Group SA Page 10 “I want to go on vacation to Bali, but when is the best time of the year to get a cheap price?” Extreme Search: offer page

11. © 2014 Amadeus IT Group SA Page 11 “I’ll treat myself with a travel to a place far away... Where can I go within my budget of €900?” Extreme Search: offer page

12. © 2014 Amadeus IT Group SA Travel Agency Marketing Team Dynamic Marketing 12 Batch Origin Destination + More Options Cheapest Flights to Bangkok $499 Computation Template Landing Pages Campaign Admin Easy Travel   Creation + Refresh URL Mapping Easy Travel  Landing Page Templates Easy Travel 

13. © 2014 Amadeus IT Group SA 13 Mobile application  Corner project: XS + MP = success  For iPhones & iPads  Free -> in App Store  First launched in Aug 2014  Android version to follow

14. © 2014 Amadeus Page 14  1 transaction: 4 instant results  Fastest recommendation  Cheapest recommendation  Most popular flights based on wisdom of crowd  Sponsored result for a good deal  Information tags for each result  Low Seat Availability creating emergency to book  Popularity Rating demonstrating the value of the choice Amadeus Featured Results Mobile channels Friendly instant, relevant, bookable

15. © 2014 Amadeus Page 15 Featured Results: flow FR price results cache Extreme search web- service query with Featured Results embedded Business intelligence (Popularity of the destinations) 1 1 Subsequent shopping query: - Instant - Mono-destination - Mono dates, - 4 bookable recommendations 2 2 Shopping step Pre-shopping step Featured Results (FR) pre- computation platform Simultaneous live shopping query: Master Pricer Travelboard 3 3 Live process Barcelo na Open Featured Results

16. © 2014 Amadeus Page 16  Business intelligence within the flight search process  Combining different criteria MIDT Data source All indirect bookings (agents) tickets (from any GDS) 12/07/2014 LON -> NYCMIA -> REK… Travel solution Nb Booking s Travel solution Nb Bookings Travel soluti on Nb Booking s DL 15565UA 78413…… BA 24098AA 42028…… Featured Results: popularity

17. Featured Results: offer page

19. © 2014 Amadeus Page 19 Thank you !

20. © 2014 Amadeus IT Group SA 20 LFS: MasterPricer flow  Behind MP request: processing a cascade of transactions  A number of servers involved  All calculations - in real time