1. LOCAL EXAMPLES: Review of 5 sectors of Tourism
In your group with the sector you have been assigned, make a list of the different services in Canmore and Banff that fall under that sector.
Refer back to the slides “The Tourism Industry”
For example, make a list of the hotels or other places for Accommodations
Or list the variety of restaurants in Canmore
Or the different ways that people get around under Transportation

2. Traveler vs Tourist vs Excursionist
Travelers
Any person who is taking a trip within or outside his/her own country of residence irrespective of the purpose of travel, means of transport used, even though he/she may be travelling on foot.
Tourist
A tourist is a person who travels to destinations outside his/her residence and working place, and stays for at least 24 hours, for the purpose of leisure or business.
Same-day visitor or Excursionist
An excursionist is a person who temporarily visits a destination and stays for less than 24 hours, for the purpose of leisure or business, but not for transit.

3. Customer services: Does Canmore have everything that tourists would want/need?
Canmore/Banff Scavenger Hunt
Use the internet to find the answers to the questions on the handout

4. Guests are commonly grouped in three different ways:
Demographics (age, occupation, education, income level and marital status)
Psychographics (opinions, interests personality, behaviors, like and dislikes) - ex. Risk takers, reluctant travelers, wanting a break from routine, introvert vs extrovert
Motivators (business or pleasure)

5. Travel motivators
Travel motivator: a reason why someone decides to travel
People travel to meet certain needs or desires. These could be personal, professional, cultural, social or environmental
Motivators influence when we travel and where we travel because we select our destination to meet our needs

6. Some motivators Relaxation Recreation Environment Adventure
Social or family
Specialty travel
Business and work
Cultural

7. Activity
A tourist is usually motivated to travel for more than one reason. Identify travel motivators that may have inspired people to choose the following trips:
An ocean-side hotel in Mexico
Notre Dame Cathedral in Paris, France
An elephant trek in Thailand

8. Scenarios
For your example, provide an analysis of travel motivators that includes:
The reasons people travel
The kinds of products and services each would expect to meet their needs

9. TRAVEL BARRIERS

10. Definition – Travel Barriers
Factors that make it difficult for us to travel or force us to stay home
If your desire to travel is strong enough, you will overcome these barriers
Travel barriers may still affect choice of destination

11. Cost Trips are expensive We have to budget our money and save
Ex. When fuel costs are low, travel increases

12. Time
People have jobs, family and other commitments that limit time available for traveling

13. Family Stage
Parents with children may not travel because of cost and inconvenience
Families may avoid specific types of travel, ie. Adventure tourism
Retired couples and young dual income families without children can afford to travel more

14. Weather Travel can be hindered by weather
Ex. Winter storms, hurricanes, extreme heat

15. Fear Things that may discourage people from traveling
Political Conflicts
High Crime Rates
Terrorism
Flying
Sickness
Fear of the unknown

16. Health Poor health may keep people from travelling
Poor health makes it difficult to get travel insurance

17. Lack of Interest People have other interests than travelling
They might rather stay home

18. Travel Variables
Complete the travel variables handout by giving an example