1. Campaign for Sustainability
Improving the Chace Athletic Center at Bryant University
Group 6
Dani Anderson
Aaron Dixon
Curtis Oakley
Benjamin Sawicki
Emma Sobieraski

2. Introduction
Problem
The sustainability level of the Chace Wellness Center is not where it should be
Does not promote a healthy active lifestyle.
Photo courtesy of:

3. Significance of Problem
Students do not benefit as much as they should through the Chace Athletic Center
-Unhealthy snacks in vending machines.
-No available source of protein after workouts
Air quality in the basketball arenas are counterproductive
-Humid air
-No air circulation

4. Solutions Providing healthier snacks in vending machines
Installing a Protein shake/ Juice Bar inside Chace Athletic Center
Installing an Air Purifier within the basketball arenas
Providing youth seminars to local children about becoming sustainable

5. AASHE The Association for the Advancement of Sustainability in Higher
AASHE The Association for the Advancement of Sustainability in Higher Education.
An organization that was created on the basis of helping create a positive future for higher education by advancing sustainability efforts
Created the STARS Rating program
Bryant University’s STARS Rating: Silver

6. Environmental Forces Competitive Forces Economic Forces
Smoothie Bar  Nicks Place
Vending Machines  Students & faculty bringing in their own protein mix/sports drinks
Economic Forces
Air Purifier  Costly
Political Forces
Gaining approval by Bryant community

7. Environmental Forces Legal and Regulatory Forces Technological Forces
Building codes
Technological Forces
Vending machine modifications to accept bulldog bucks
Sociocultural Forces
Preferences  based off surveys, what kind of protein/sports drinks will be provided & what snacks will be going in vending machines

8. Procedures/Research
Universities all around the globe have begun to focus on sustainability and energy efficiency
Secondary Research
NC State Sustainability Website
Primary Research
Surveys & Interviews

9. Procedures/Research Survey Results
Showed 32% of respondents visit the Chace center, on average, 4-6 per week, while 41% visited 7+ times
The majority of our feedback comes from our survey
Vending Machines
Only 23% of students used machines 1-3 times/week. Other 77%  Never used
Respondents wanted to see sports drinks, protein bars & shakes, and water available

10. Procedures/Research On campus smoothie bar
Effective, enjoyable and relatively inexpensive method of improving a sustainable mindset
Sustainable ingredients, supplements & cups
80% of survey respondents would use the smoothie bar

11. Recommendations Smoothie Bar Updated & Improved Vending Machines
Student Seminar on Nutrition & Athletics
Industrial Air Cleanser & Refresher

12. Smoothie Bar Located at the existing snack bar outside of the main gym
Smoothies, Protein Shakes, Seasonal Shakes (“Anti-Cold” shakes)
Additional university
profits, work study
opportunities
+80% approval
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13. Vending Machines Improve & update options sold by vending machines
Move vending machines to more accessible areas of the center
Allow vending machines to accept Bulldog Bucks as payment

14. Student Seminar
Host an on-campus seminar for local high school students, particularly athletes
Speakers including our campus nutritionist, university athletic trainers, coaches and student athletes
Talk about the importance of proper diets, drinking water and exercise

15. Industrial Air Cleanser
Permanently installed and integrated with duct work currently in the center
Help control and maintain air quality and temperature in the gyms and main workout floor
+90% approval

16. Measuring Our Success Air Quality in Gyms Vending Machines
Patron surveys, posttest surveys
Vending Machines
Sales increases, posttest surveys
Smoothie Bar
Overall sales, profit ratio, surveys
Student Seminars
Surveys, Average # participants

17. Marketing Strategies Product Place
Sustainability in the Chace Athletic Center
Place
Chace Athletic Center at Bryant University

18. Marketing Strategies Price Maintain a friendly overall cost
Most risky and costly- Air Purifier in the gym
Ask Alumni for donations
Michael Fisher ‘67, donated to student center renovation. Building renamed after him
Name basketball court after lead alumni donor (Duke University- Coach K Court)
Flyers and Handouts- Cheap
Staples Printouts .49 cents/page
200 prints- under $100.00

19. Marketing Strategies Promotion
Press Conference- with President Machtley, Fitness Center Director, Reps from basketball/ volleyball teams
Radio Show- weekly show for a month, allows students to put in feedback and opinions, coaches and players on show
Foldables - students always in dining hall
Flyers- on walls, at sporting events, tangible object for market

20. Marketing Strategies Promotion (contd.)
Ads- Bryant Archway, local newspaper and online news
Direct Mail- free, easy to notify entire Bryant Community
Juice Bar Opening- free samples on opening day
LED Screen on Scores Table- Display during sporting events, hard to miss.

21. Conclusion
Our recommendations will improve the sustainable mindset and promote a positive, healthy lifestyle among students and staff alike
Thank You!