2. THE BUSINESS OF IT PRODUCT FOCUS 7/7/14 – 7/18/14

3. INTRODUCTION Our Product Focus for the next two weeks is The Business of IT. In recent years the IT landscape has dramatically shifted. Business acumen is expected in many managerial level IT positions as well as technical know-how. This shift was inevitable as many organizations began aligning their Business and IT objectives. It quickly became clear that in order for IT to properly facilitate the business it must better understand the business. Service Management, Project Management, and IT Management all suddenly became as important as the company database and the latest backup. In this Product Focus we look at the solutions that improve The Business of IT – ITIL, Project Management, and the ITMLP (IT Management and Leadership Professional) and ITMLE (IT Management and Leadership Executive).

4. PRODUCT FOCUS NOTES Social Media  All social media posts will revolve around the solutions that push The Business aspects of IT.  Look for a new post each morning for the next two weeks to push this focus. Target Audience  Our target audience is any IT Professional or IT Manager looking to alter or improve IT processes by incorporating more business knowledge.

5. SUPPORTING DOCUMENTS  Apart from providing daily social updates, numerous blog articles to link to, and an external email to send to clients, we have also provided you with a variety of supporting documents to use throughout the two week product focus and beyond.  The supporting documents for our Business of IT Product Focus include such things as summary sheets for associated classes, two case studies describing how ITIL transformed different businesses, and various Project Management related resources.  The documents are detailed within this presentation.

6. INTERNAL DOCUMENTS

7. ITIL Case Study #1 – Disney  Includes:  Disney’s ITIL Journey  Getting widespread adoption  Choosing ITIL Experts  Advice for organizations adopting ITIL INTERNAL DOCUMENTS

8. ITIL Case Study #2 – IRS  Includes:  Introduction  The Beginnings  Making the Training Work  Going Forward INTERNAL DOCUMENTS

9. ITIL – The Key Benefits  Includes:  Key Capabilities  Key Benefits  What You Can Learn  What You Can Achieve This document is a slide-based PDF that presents that does an excellent job introducing what ITIL is about. INTERNAL DOCUMENTS

10. Project Management: Should I Pursue a PM Certification?  Includes:  Overview of all PMI certifications  Six Reasons for Earning a PMI Certification  Eligibility Chart  Which Certification is right for you?  Exam Prep Steps  Info on maintaining certification INTERNAL DOCUMENTS

11. Project Management White Paper: The Value of Project Management  Includes:  Describes the importance of proper PM across different industries  Highlighted companies include DirecTV and Intel INTERNAL DOCUMENTS

12. Project Management White Paper: Project Management Helps Virtualization Deliver  Includes:  Description of how proper PM can ensure successful virtualization projects This document is a perfect example of what our Product Focus is all about – the necessary blend between business skills and technical knowledge in todays IT. INTERNAL DOCUMENTS

13. EXTERNAL DOCUMENTS

14. Summary Class Sheet  Includes:  Classes broken down into categories:  IT Management  ITIL  PMP  Length of each class  Pricing  Course Overviews  Localized for all markets

15. EXTERNAL DOCUMENTS ITIL – Frequently Asked Questions  Includes:  3 Signs Your Company Needs ITIL  2 Main Benefits of Implementing ITIL  5 Important Places to Start Implementation

16. EXTERNAL DOCUMENTS ITIL Overview  Includes:  Is ITIL For You?  Key Courses  Info on ITIL Certification Hierarchy

17. EXTERNAL DOCUMENTS Customer Email Template  Includes:  Links to Product Focus related webinars

18. QUESTIONS? Please contact your local Marketing Team with any questions pertaining to any of our Product Focus content We also encourage feedback on our Product Focus materials – if there are certain types of content you would like to see more of please communicate that to your local Marketing Team as well.