1. Reduce Sodium in your products with help from Iceland – Use the natural, low sodium mineral sea salt You improve the perceived health benefits for the consumers with this functional ingredient

2. PRESENTATION: Comparison: Our Salt and Ordinary Salt Icelands Health Benefits in Salt Significant Sodium Reduction A Natural, Ecological Ingredient No Taste Concessions No Functionality Concessions

3. Comparison: Our Salt and Ordinary Salt ComponentOur saltOrd. Salt Sodium Chloride, NaCl Potassium Chloride, KCl Magnesium Salts Trace Minerals 41% 17% 1% 100% - Total100%

4. Our Salt Health Benefits The NHS advises in general to cut back on salt consumption as sodium can be dangerous to people who are disposed to or in treatment for high blood pressure (hypertension). Our Salt has been found to significantly reduce blood pressure in patients with mild to moderate hypertension. The study was made by The Erasmus University, Rotterdam, Medical School as a randomised double blind, placebo controlled test and reported in the British Medical Journal, 1994, vol. 309, p. 436-40.

5. Our Salt Health Benefits (cont.) In our Salt, the potentially problematic sodium part of salt, has been partly replaced by naturally occurring potassium and magnesium, which besides being essential minerals have a blood pressure reducing effect

6. Significant sodium reduction In most products, you can substitute our Salt for ordinary salt on a 1:1 ratio This means that you effectively reduce the sodium content by 60% You can claim Sodium Reduced on your label Your product will appeal to more than 20% of the population who are advised to cut down on their sodium consumption

7. An Ecological Ingredient Our Salt is harvested in Iceland from some of the purest waters of this planet The sea water is drawn from a subterraneous pool of boiling sea water at 300 0 C The harvesting process has UK soil accreditation Geothermal steam is used to evaporate the sea water

8. No Taste Concession Our Salt is a mineral sea salt and provides a distinct salty flavour to your product in spite of a 60% reduction of the sodium Industrially prepared foods such as bread, ready made meals and snacks made with In Uk our salt has been performing under the name SOLO as branded and private label

9. No Taste Concession (cont,) The patented harvesting process: *prevents off taste from the potassium and magnesium salts, *forms salt particles where all the minerals are distributed homogenously, *no segregation in mineral fractions The solubility of our Salt is 4 times faster than ordinary salt, which is an important organoleptic dimension

10. No Functionality Concessions Our Salt maintains the normal shelf life of your products In your process, the functional reactions of salt with other ingredients are maintained with our Salt Minor adjustments of the recipe/procedure might be required to accommodate our Salt furter information furter information Info at: furter informationfurter information