1. Sales Promotion
Marketing Co-Op

2. Sales Promotion
All marketing activities – other than person selling, advertising, and public relations – that are used to stimulate purchasing and sales
Incentives that encourage customers to buy products or services

3. Can be used to… Encourage customers to try new products
Build awareness
Increase purchases by current customers
Reward customer loyalty

4. Trade Promotions
Designed to get support for a product from manufacturers, wholesalers, and retailers
More money is spent on promoting to businesses than to consumers

5. Consumer Promotions
Sales strategies that encourage customers to buy a product
Usually support advertising, personal selling, and public relations efforts

6. Types of Consumer Promotions
Coupons – certificates that entitle customers to a discount on the purchase of designated products
Premiums – low cost items given to customers at a discount or free with a purchase
Toys in kids meals
Gift with purchase (make-up counters)

7. Types of Consumer Promotions
Product Samples– free trail size products sent through the mail or given out in the store to encourage purchasing
Rewards programs – offers customers rewards for remaining loyal to a company or brand
Credit cards companies
Some frequent buyer cards

8. Types of Consumer Promotions
Contests – promotional event where the winner must demonstrate a skill
Sweepstakes – promotional event that is a game of chance

9. Types of Consumer Promotions
Rebate – the return of part of the payment made on a purchase used to entice customers to buy
Merchandising Techniques – using product displays in high traffic areas to encourage customers to purchase
Dump bins
Point of purchase displays

10. Activity Find a partner and complete the following
Choose an existing business or brand
Consider the types of consumer promotions we have discussed
Come up with 4 sales promotions your company could use to increase overall sales
Be prepared to explain your promotions in detail to the class

11. Extreme Couponing 1 Extreme Couponing 2