Download presentation
Presentation is loading. Please wait.
Published byMarjorie Jefferson Modified over 9 years ago
1
McGraw-Hill/Irwin Copyright © 2013 by The McGraw-Hill Companies, Inc. All rights reserved. Chapter 2 Major Business Initiatives: Gaining Competitive Advantage with IT
2
2-2 SUPPLY CHAIN MANAGEMENT Supply chain management (SCM) – tracks inventory and information among business processes and across companies Supply chain management (SCM) system – IT system that supports supply chain management Just-in-time (JIT) – method for producing or delivering a product or service just at the time the customer wants it
3
2-3 Opportunities of SCM Business strategy Overall cost leadership Running the organization (RGT) framework Goal is to squeeze out every penny of cost possible in the supply chain This will optimize fulfillment, logistics, production, revenue and profit, and cost and price
4
2-4 IT Support for SCM SCM systems pioneered by specialist companies SCM is now part of ERP software (discussed later) Learn more Supply Chain Knowledge Base Supply Chain Management Review i2 Technologies CIO Magazine
5
2-5 CUSTOMER RELATIONSHIP MANAGEMENT Customer relationship management - uses information about customers to gain insight into their needs, wants, and behaviors in order to serve them better
6
2-6 Opportunities of CRM Business strategy Differentiation and focus Growing the organization Classic goals Treating customers better Understanding their needs and wants Tailoring offerings Providing “delightful” experiences
7
2-7 IT Support for CRM Much can be cloud-based, using the software-as-a-service model
8
2-8 ENTERPRISE RESOURCE PLANNING How do you bring together SCM, CRM, and other systems? With an ERP system. Enterprise resource planning (ERP) system – collection of integrated software for business management, accounting, finance, supply chain management, inventory management, customer relationship management, e-collaboration, etc.
9
2-9 ERP Functionality
10
2-10 ERP Attempts to integrate everything CRM drives what SCM will produce Everyone works together in e-collaboration The entire organization knows the entire organization Think about your school Can you register for class with a bill outstanding? Can you register for a class for which you haven’t completed the prerequisite?
11
2-11 ERP Integrates Everything
12
2-12 SOCIAL MEDIA Social media – Web-based and mobile technologies that create interactivity among users, mostly allowing users to be both creators and consumers of content
13
2-13 Aspects of Social Media Social networking – places like Facebook, LinkedIn, Google, StumbleUpon, Twitter, YouTube
14
2-14 Aspects of Social Media Social shopping – see what other people are buying/wearing and finding deals through places like Groupon Social playing – MMORPGS like World of Warcraft
15
2-15 Aspects of Social Media Social “saving the world” – games that support sustainability and TBL efforts Social locationing – sites like Foursquare that help you check into places and specify where you are
Similar presentations
© 2024 SlidePlayer.com. Inc.
All rights reserved.