1. Marketing Anna Goatman

2. The story so far… BMAN10101 Marketing Foundations

3. BSc Management Specialising in marketing – Year 2 BMAN20390 Marketing Applications and Communications (20) AND then choose 20 credits from: – Business Law 1: Law, Business Liabilities and the Consumer – Consumer Behaviour – e-Business & e-Marketing – Introduction to non-profit and social marketing – Sustainable Innovation Management – Marketing Research

4. BSc ITMB Specialising in marketing – Year 2 BMAN20390 Marketing Applications and Communications (20) BMAN20471e-Business & e-Marketing (10) AND then choose 10 credits from: – Consumer Behaviour – Sustainable Innovation Management – Marketing Research

5. Services marketing Strategic Marketing Business-to- business marketing International Marketing BMAN20390 Marketing Applications*… Not-for- profit marketing Retail Marketing Place Marketing Relationship Marketing *Indicative content

6. … and communications Models of communication Branding Advertising Media planning Public relations Communications strategy Sponsorship Digital marketing Direct marketing

7. BSc Management Specialising in Marketing - Year 3 60 credits from: Marketing Dissertation (30) Critical Consumption and Ethics in Marketing (10) Foundations of Supply Chain Management (10) Globalisation, the World Economy and Multinational Enterprises (10) International Marketing (10) Retail Marketing (10) Services Marketing (10) Strategic Marketing Management (10) Behavioral strategy (10) This is the course list for 2014-15. Please note that this is an indicative list. Courses are subject to change from year to year.

8. BSc ITMB Specialising in Marketing - Year 3 ITMB Project (30) – expected to have a significant marketing focus AND then choose 30 credits from: Critical Consumption and Ethics in Marketing (10) Foundations of Supply Chain Management (10) Globalisation, the World Economy and Multinational Enterprises (10) Retail Marketing (10) Services Marketing (10) Strategic Marketing Management (10) Behavioral strategy (10) This is an indicative list. Courses are subject to change from year to year.

9. A marketing dissertation BMAN20851 Research Methodology BMAN20851 Research Methodology BMAN20362 Marketing Research BMAN20362 Marketing Research Pre-requisites…

10. IBFE – BMAN20832 Marketing or BMAN30021 Marketing – BMAN31752 Consumers and Markets This is the course list for 2015-16. Please note that this is an indicative list. Courses are subject to change from year to year.

11. Marketing careers