2. Culture

3. CULTURE House

4. C ulture

5. youth culture pop culture German culture consumer culture company culture Western culture So what is „CULTURE“? So what is „CULTURE“? truck driver culture

6. knowledge rules, patterns values groups

7. Assumptions stereotypes Laws? Norms? Values? Culture as a game (Prof. James Howe, MIT) Prize? Rules? Penalties? Us and Them? Behaviour An alternative world Hermann Hesse‘s Glass Bead Game

8. Examples Is blond hair nicer than dark hair? Should women have jobs? Is abortion acceptable? Are torn jeans cool? How late is late for the job? For a party? A man‘s gotta do what a man‘s gotta do… What you are expected to wear – at work, at a party etc – dress code

9. Culture in and out Outsider The Shibboleth http://en.wikipedia.org/wiki/Shibboleth#Origin http://en.wikipedia.org/wiki/Shibboleth#Origin Assumptions lie deep Is someone wearing a beard REALLY a philosopher? How tough is a „man“? Stereotyping Language Ending your emails with „love“ or „kisses“ Answering how are you?

10. Where can you see the culture? Behaviour regarding… Language Science, technology Food, cuisine Entertainment and free time Social conventions (etiquette, taboos, politeness) Gender roles (men-women) Religion Values, ideology Etc etc etc

11. Where can you see the culture? Behaviour regarding… Language Science, technology Food, cuisine Entertainment and free time Social conventions (etiquette, taboos, politeness) Gender roles (men-women) Religion Values, ideology

12. Culture in and out Outsider The Shibboleth http://en.wikipedia.org/wiki/Shibboleth#Origin http://en.wikipedia.org/wiki/Shibboleth#Origin Assumptions lie deep Is someone wearing a beard REALLY a philosopher? How tough is a „man“? Stereotyping Language Ending your emails with „love“ or „kisses“ Answering how are you?

13. Assumptions stereotypes Laws? Norms? Values? Culture as a game (Prof. James Howe, MIT) Prize? Rules? Penalties? Us and Them? Behaviour An alternative world Hermann Hesse‘s Glass Bead Game

14. knowledge rules, patterns values groups

15. pop culture German culture consumer culture company culture Western culture youth culture truck driver culture

16. “The first step - especially for young people with energy and drive and talent, but not money - the first step to controlling your world is to control your culture. To model and demonstrate the kind of world you demand to live in. To write the books. Make the music. Shoot the films. Paint the art.” “The first step - especially for young people with energy and drive and talent, but not money - the first step to controlling your world is to control your culture. To model and demonstrate the kind of world you demand to live in. To write the books. Make the music. Shoot the films. Paint the art.” ― Chuck PalahniukChuck Palahniuk http://www.goodreads.com/author/show/2546.Chuck_Palahniuk

17. You‘ve been listening to: Tchaikovski: Piano Concerto No. 1 John Lennon: Watching the Wheels John Lennon: Mind Games