2. Small Business Resource Ltd Power Point Series Database Marketing

3. Database Marketing In A Nutshell Database Marketing is when you store information about your customers or prospects in your computers database program. You would then use that to more effectively market to them. Database marketing can save you money by letting you target your promotional efforts to your best prospects.

4. Define Your Objectives You can use database marketing to find out what your customers are most interested in. You can use database marketing to find out your customers purchasing habits. You can use database marketing to find out how much money your customers make.

5. Define Your Objectives You can use database marketing to find out your customers needs and wants. You can use database marketing to write all your sales material more effectively. You can use database marketing to target your best prospects.

6. Use The Power Of Database Marketing To…  learn as much as you can about your customers so you can make a sale.  improve your customer service.  target your leads more accurately.  test ideas before launching a total sales campaign.

7. Use The Power Of Database Marketing To…  build customer loyalty.  send reminders to customers.  send electronic greeting cards on holidays or birthdays to customers.  send surveys, polls or questionnaires.

8. Use The Power Of Database Marketing To…  invite customers to special events you hold.  send announcements about changes in your business.  send new contests or sweepstakes announcements.

9. Decide What Types Of Database Marketing Communications You Will Use Offline Marketing Systems Online Marketing Systems or a combination of the two Remember you will need the right software

10. What Data Should You Gather? Company Name Full Business Address Title Full Name Street Address City State Zip Date Of Birth Gender Income Phone number Fax number Email Address Web site Address Education Occupation Hobbies Customer Code Purchase History Products/Services Purchased Dates Of Purchases Amount Of Purchases Other Products They Use Referral Sources Special Notes

11. Store and Analyse Store your information in your computer database. Analyze your information to accomplish your marketing goals

12. PowerPoint Content As such, the contents should not be relied upon and professional advice should be taken in specific cases. In addition, none of the content of this PowerPoint or related publications or links will form any part of any contract between us or constitutes an offer by Strategic Marketing Ventures Ltd

13. Powerpoint User Guidelines These Powerpoints are for the personal use of members of any of the online marketing resource centres provided by Small Business Resource Ltd. Members may download these Powerpoints and re-brand and amend provided the following attribution is stated at the end. “This Powerpoint has been sourced from Small Business Resource Ltd.”

14. Reasons to join To get more PowerPoints like these To get free downloads To get discounts on our services To get access to our resource centre Many other Powerpoints in this series in the members area