1. Eddie Strawser

2. Background Adam Logan- Founder Started in 2001 Specializes in Industrial and Commercial coating Sherwin Williams- Supplier Work in multiple states

3. Focused SWOT Strengths Innovation- BFF System Personalization Weakness Debt Age of Company Opportunities Industry Growth Reimaging campaigns Threats Weather Bidding Industry

4. BFF System FORJAK Industrial Painting: Better, Faster, Finish Cleaning/Painting System. Allows for better paint adhesion. The BFF Machine. Eliminates 95% of human error, advocates exceptional paint coverage, saves money, and is longer lasting.

5. Objectives Differentiate from Competitors Communicate BFF System results and usefulness to customers Stay small Eventually earn contracts and not bid

6. Main Targets The Regional Managers are the people that first interact with FORJAK on behalf of these companies. Companies not limited to Ohio

7. Why these Targets? Walmart’s Retailing sites are currently on a 7 year rotation to get painted. U-Haul has recently started a reimaging campaign.

8. Campaign Name- FORJAK Industrial: The Better, Faster, Finish. Goal- create awareness, communicate all the advantages, and make the targets realize that FORJAK will advocate cost savings and the customers will receive a top quality painting service.

9. Tactic #1 Create a demo video of the BFF System at work. Mail the video to Regional Managers Include a 6 foot paint roller with FORJAK Industrial imprinted on it to raise interest and differentiate contact efforts from competitors.

10. Tactic #2 Personal Presentations Send marketing team and Adam to present the BFF System to fully explain the benefits and efficiency of the system.

11. Tactic #3 Website Add videos of the BFF System at work and offer statistics to portray to customers that it will truly give them a Better, Faster, Finish.