1. Making OER a Reality at Your Institution Velda Arnaud – Business faculty, Blue Mountain CC Jacquelyn Ray, Director of Library and Media Services, Blue Mountain CC John Schoppert, Director of Library Services, Columbia Gorge CC

2. Open Education Resources Open educational resources (OER) means teaching, learning, and research resources that reside in the public domain or have been released under an intellectual property license that permits their free use and repurposing by others. OERs include full courses, course materials, modules, textbooks, streaming videos, tests, software, and any other tools, materials, or techniques used to support access to knowledge. - Hewlett Foundation

4. Creative Commons Licenses

9. “Text books have been so expensive that I decided to not purchase the text for a couple of my classes.” Margaret, CGCC Student Life President

11. Q: Would you take another course using a resource like this one? From PHL204 (Noonan) – “Yes, because it saved me lots money not buying a textbook.” “I like not having to pay an extreme amount for the class, books, both. I only had trouble once when I couldn't get anything to load on comp and phone.”

13. Gorge Open – A Textbook-alternative program to help reduce textbook costs for students and encourage faculty to adopt the use of open education resources.

14. Tracking the results

16. State-wide OER librarian funded Openoregon.org

19. HECC Legislative Bill $1.1 mil. Funding for an OER staff person and grants to institutions to develop OERs Requires colleges to designate OER classes in class schedule

21. OER and Eastern Promise A K-16 Endeavor

22. The Dilemma... Costs Access Serendipity An OER opportunity

23. Savings predicted: $24,000 240 students x $100 Two high school faculty = $5,000 Two Community College Staff/Faculty = $1,000 And growing savings…

24. Resolves another barrier... “I can’t afford for you to lose your books. You need to leave them at school”. In 2011, there were 20,514 eligible migrant students ages birth to 21 Oregon Department of Education, Migrant Education Program 2011

25. The Team-a League of Early Adopters A community college instructor An “urban” high school instructor A rural high school instructor A Librarian Julian Fong https://www.flickr.com/photos/levork/4965599865

26. Work to be done Perfect Summer project Divide up the work evenly among chapters according to expertise. Locate, evaluate, and repurpose existing OER. Build up the ancillary primary source documents and supporting media Put it all together

27. The next challenge Changing Perception (2 out of 3 high school teachers agree!) Breaking the habit, even if it is more expensive buying the book just seems easier. Tweaking the current Mindset

28. How do we measure success? Significant cost savings A book that can be adapted up or down based on curricular needs A model collaborative endeavor A resource that can be shared across the state Continued growth, better pedagogy, and improved learning…

29. Next up! Art History Text AiA Passport Initiative My Box of Dreams...

30. Converting a course to OERs Principles of Marketing

31. Course Learning Outcomes Evaluate the primary components of a marketing plan from strategic, functional, and operational perspectives Analyze how the characteristics of the business environment can impact marketing decisions Analyze the possible impacts of marketing research on a business plan Evaluate how consumer characteristics and behavior affect marketing strategies Compare B2B and consumer markets Compare various considerations in product and services marketing Analyze how integrated marketing communications are developed and implemented Analyze the considerations and process of creating a pricing strategy Distinguish marketing channel options, considerations, and interactions

32. Course Assessment Traditional Course – Chapter quizzes - 50% – Midterm exam - 25% – Comprehensive final exam - 25% OER Course – Attendance and participation (traditional) or weekly discussions (online) – 50% – Projects (weeks 1, 4, 7, and 10) – 50%

33. Sample Project- Vertical Marketing System The most common type of contractual vertical marketing system is the franchise organization. In this project, you will find a franchise that interests you. Create a presentation describing the franchise. Identify what type of franchise it represents and research the market opportunities for that product or service. Assignment Details Step 1: Select a franchise Visit the International Franchise Association at www.franchise.org and find a franchise that interests youwww.franchise.org Step 2: Research the franchise Describe the franchise Identify the type of franchise Identify the market opportunities Step 3: Create a presentation Imagine you are presenting to stakeholders who may be interested in opening this type of franchise in your state Include information from step 2 above Make your presentation attractive Include charts, graphs, or figures, as appropriate Step 4: A 8-12 slide presentation

34. How Do I OER? The University of Oklahoma http://guides.ou.edu/oer http://guides.ou.edu/oer Blue Mountain Community College http://libguides.bluecc.edu/OER http://libguides.bluecc.edu/OER Portland Community College http://guides.pcc.edu/oer http://guides.pcc.edu/oer California State University System http://www.cool4ed.org/ http://www.cool4ed.org/

38. Questions? John Schoppert Director of Library Services Columbia Gorge Community College jschoppert@cgcc.edu