1. Network Television and Digital Media Ashley Borlik

2. "In a typical week, how many hours do you spend doing each of the following?" Data Sources: Forrester Research, Inc. ©2006; Forrester’s NACTAS 2006 Benchmark Survey Web use surpasses traditional TV usage by Gen Y in 2006. Gen Yers’ Net use increased from 9.4 hrs/wk to 12.2 from 2005-2006. Seniors’ time online also increased from 2.9 to 3.8 hrs/wk.

3. Digital Media  Can help develop an audience base for a struggling show.  “Hit shows work on every platform, but some shows have a demographic appeal that works better than others online," says Jeff Gaspin, president of cable entertainment, digital content and cross-network strategy at NBC Universal.  Mindshare's online research found that one-third of kids between the ages of 12-17 view TV broadcasts on the Internet.  Ipsos Insight found that Americans ages 18-34 were twice as likely to download TV shows on the Internet than the rest of the population.  Hilmi Ozguc, founder and CEO of Maven Networks, "The traditional media companies see the Internet as a way to extend the TV experience. It's another window they can capitalize on with known franchises”

4.  Major deal with iTunes in December 2005 with 11 shows  Reported $12 million in revenue from iTunes sales from Dec 05 – June 06  Projects that interactive advertising and digital content will make up 5% (85 million) of revenue base (17 billion annually) by 2008  Offers streaming video on their site, NBC Rewind, including full episodes of select series and 2 minute recaps of others

5. NBC  Made a deal with YouTube to have an NBC page with content that promotes NBC shows.  Part of the deal includes NBC being able to “police” YouTube and take down copyrighted material.  John Miller - "We want to fully embrace the viral activity that YouTube embraces."  New president and CEO, Jeff Zucker, is committed to furthering NBC 2.0.

6. The Office  One of the first 11 NBC shows to go to iTunes  The most popular NBC show on iTunes  Delivered highest ratings following its introduction to iTunes  Ben Silverman, Executive Producer, says of iTunes- “That confluence brought us a sampling of a new audience, which also is not an audience that watches TV by sitting down at the time the broadcaster wants to show it"

7. The Office  NBC offers exclusive content on The Office website, including deleted scenes, extended cuts of select episodes, games, and blogs from characters.  Streaming content includes ads, and all pages have banner ads.  NBC hosted YouTube promo contest, challenging people to make an original promo for the show to be aired

8.  First to go to iTunes with 5 shows in October 2005  Offers streaming video of episodes the following day on their website  Deal with Yahoo to provide news video to Yahoo's video service  Albert Cheng, Executive VP for Digital Media, says, “Overall, we've seen our ratings increase for the shows we have on iTunes, and it continues to pick up momentum.”

9. LOST  Introduced to iTunes in October 2005  Total audience rise of 14% in 4 months since iTunes.  Adults 18-29 also up 28 percent.

10. CBS  Shows went to iTunes in June 2006  Oct 06 - Deal with YouTube for CBS to provide clips of CBS programs  iTunes revenues reported as less than $10 million in 2006  Expects online ad revenue to double over the next year

11.  Deal with iTunes in May 2006, debuting with 16 shows, largest debut to date  FOX On Demand offers streaming entertainment on local affiliate websites as well as MySpace, which is owned by News Corp.

12. The Future?  Video streaming to phones.  Original scripted content available exclusively online.  User-generated content.  Increased interactivity through television sets.

13. Sources  http://www.macnn.com/articles/06/06/28/nbc.sells.6m.videos/ http://www.macnn.com/articles/06/06/28/nbc.sells.6m.videos/  http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage &art_aid=37208 http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage &art_aid=37208  http://www.washingtonpost.com/wp- dyn/content/article/2006/06/27/AR2006062701750.html http://www.washingtonpost.com/wp- dyn/content/article/2006/06/27/AR2006062701750.html  http://online.wsj.com/public/article/SB114955194682572030- B4e1__B7UufiJZ8x2Na_TXxflpI_20060705.html?mod=tff_main_tff_top http://online.wsj.com/public/article/SB114955194682572030- B4e1__B7UufiJZ8x2Na_TXxflpI_20060705.html?mod=tff_main_tff_top  http://www.msnbc.msn.com/id/11204423/ http://www.msnbc.msn.com/id/11204423/  http://64.233.167.104/search?q=cache:LPrPwBBB8qIJ:www.hollywoodreporter.com/hr/ search/article_display.jsp%3Fvnu_content_id%3D1001097717+NBC+annual+revenue& hl=en&ct=clnk&cd=4&gl=us&client=firefox-a http://64.233.167.104/search?q=cache:LPrPwBBB8qIJ:www.hollywoodreporter.com/hr/ search/article_display.jsp%3Fvnu_content_id%3D1001097717+NBC+annual+revenue& hl=en&ct=clnk&cd=4&gl=us&client=firefox-a  http://www.broadcastingcable.com/article/CA6297847.html?display=Feature&referral=S UPP http://www.broadcastingcable.com/article/CA6297847.html?display=Feature&referral=S UPP  http://media.seekingalpha.com/article/16873 http://media.seekingalpha.com/article/16873  http://www.paidcontent.org/entry/americal-idol-to-stream-full-show-online-this-season- fremantle-came-close-t/ http://www.paidcontent.org/entry/americal-idol-to-stream-full-show-online-this-season- fremantle-came-close-t/  http://www.emmys.org/news/2006/sept/cbsnbc.php http://www.emmys.org/news/2006/sept/cbsnbc.php  http://www.hollywoodreporter.com/hr/search/article_display.jsp?vnu_content_id=100352 8684 http://www.hollywoodreporter.com/hr/search/article_display.jsp?vnu_content_id=100352 8684  http://www.hollywoodreporter.com/hr/search/article_display.jsp?vnu_content_id=100353 1384 http://www.hollywoodreporter.com/hr/search/article_display.jsp?vnu_content_id=100353 1384