1. 1 Automated Copyright Notice System (ACNS) September 2003 UNIVERSAL MUSIC GROUP UNIVERSAL STUDIOS

2. 2 ACNS Proposal Contact Information: –Aaron Markham Universal Studios 818-777-3111 aaron.markham@unistudios.com –Christopher Bell Universal Music Group 310-865-8495 acns@umusic.com

3. 3 ACNS Proposal Background: –Universal has submitted the ACNS proposal to the RFI from the Technology Task Force of the “Colleges Joint Committee of the Higher Education and Entertainment Communities”. –Universal is arranging tests and pilots with technology vendors and interested parties. –Universal has incorporated XML into our Infringement notices since summer 2003

4. 4 Current Notice Process MONITORING SERVICE 1. Infringement Located COPYRIGHT AGENT 2. Infringement Data Reported Many Internet protocols and P2P networks are scanned by the monitoring service. Infringement reports are checked by the agent and a copyright infringement notice is generated. ISP/University DMCA or Abuse agent 3. Notice Sent to ISP Agent takes actions to block access to file reported in the notice.

5. 5 Current Notice Process Disable Access ActionCompliance Response 20 - 120 minutes 1 - 3 days 3 - 10 days 4 - 14 days Infringing Content Still Available Typical Timeline Identify User

6. 6 ACNS Architecture Design Goals: –Capable of rapid development and deployment: take advantage of the popularity of traffic management devices –Use established concept of copyright notice. –Resistant to P2P evolutionary measures like encryption

7. 7 P2P NETWORK ROUTER TRAFFIC SHAPER FIREWALL REMOTE P2P NODES DATA CENTER MONITORING STATION (operated by content owner) P2P NODE IP: 123.45.67.89 CONTROL STATION STEP 1: An external Monitoring Station continuously monitors P2P network for illegitimate content distribution by logging onto P2P network and searching or downloading. UNIVERSITY or ISP ACNS PROCESS (STEP 1)

8. 8 P2P NETWORK ROUTER TRAFFIC SHAPER FIREWALL REMOTE P2P NODES DATA CENTER MONITORING STATION P2P NODE IP: 123.45.67.89 CONTROL STATION STEP 2: Monitoring Station locates illegitimate content distribution from a P2P node within university or ISP’s network UNIVERSITY or ISP ACNS PROCESS (STEP 2)

9. 9 P2P NETWORK ROUTER TRAFFIC SHAPER FIREWALL REMOTE P2P NODES DATA CENTER MONITORING STATION P2P NODE IP: 123.45.67.89 CONTROL STATION STEP 3: Monitoring Station automatically sends Electronic Notice with information on content, IP address, P2P network type, etc. to Control Station in Data Center Electronic Notice UNIVERSITY or ISP ACNS PROCESS (STEP 3)

10. 10 P2P NETWORK ROUTER TRAFFIC SHAPER FIREWALL REMOTE P2P NODES DATA CENTER MONITORING STATION P2P NODE IP: 123.45.67.89 CONTROL STATION STEP 4: Control Station updates Traffic Shaper to enforce rules. Example rules: block node’s outgoing P2P traffic for specified time, lowering traffic priority, etc. STOP UNIVERSITY or ISP ACNS PROCESS (STEP 4)

11. 11 P2P NETWORK ROUTER TRAFFIC SHAPER FIREWALL REMOTE P2P NODES DATA CENTER MONITORING STATION P2P NODE IP: 123.45.67.89 CONTROL STATION Other Internet services, such as Web and e-mail, can remain unaffected. STOP OTHER INTERNE T USES UNIVERSITY or ISP ACNS PROCESS (STEP 4 continued)

12. 12 P2P NETWORK ROUTER TRAFFIC SHAPER FIREWALL REMOTE P2P NODES DATA CENTER MONITORING STATION P2P NODE IP: 123.45.67.89 CONTROL STATION Other P2P network users (which may or may not be distributing illegitimate content) are not affected. OTHER P2P NODES UNIVERSITY or ISP ACNS PROCESS (STEP 4 continued)

13. 13 P2P NETWORK ROUTER TRAFFIC SHAPER FIREWALL REMOTE P2P NODES DATA CENTER MONITORING STATION P2P NODE IP: 123.45.67.89 CONTROL STATION System can be easily modified to address concerns over loss of network control or spurious notices by inserting manual control points. UNIVERSITY or ISP Manual approval point can be inserted before rules are enforced at the Traffic Shaper. ACNS PROCESS

14. 14 ACNS Architecture System Elements : –Monitoring Station: Identify illegitimate content distribution by joining the P2P network and searching for specific content. –Traffic Shaper: Identify network traffic based on packets and enforce “penalty box” rules such as blocking traffic, bandwidth limits, or lower priorities. Example Vendors: Ellacoya, P-Cube, Cisco, Akonix Devices already deployed at many universities (800+) for cost savings. Moving into ISP market -- cable ISPs use “penalty box” to control bandwidth hogs.

15. 15 ACNS Architecture System Elements : –“Penalty-Box”: Traffic-shapers already support very flexible rules such as: (i) block infringer’s P2P traffic for X hours; (ii) block outgoing P2P traffic; (iii) assign lower priority and bandwidth limit to infringer; etc. –Resistant to Encryption: Only need to identify the type of traffic, not the content. For example, existing traffic shapers are able to identify encrypted Freenet traffic. –Applicable to other distribution methods: FTP, IRC, HTTP, etc.

16. 16 Standardized Notice Format Standardized Notice Format: –Service providers complain about the lack of a standardized copyright notice across movie, music, and software industries. –Universal has developed a standard XML format to append to copyright notices. –Schema has been finalized incorporating RIAA, MPAA, and IFPI feedback. In process of broadening to vendors (BayTSP, MediaSentry, Ranger, etc.) and other industries (BSA, etc.). –Universal Studios and other studios are now using the XML in their notices. –Many other copyright holders such as software and music companies are in the process of implementing the standard XML notice.

17. 17 Standardized Notice Format XML Example:. 2003-04-08T12:34:53Z 168.1.1.145 21 pcp574.nshville.tn.isp.net FTP ftp://168.1.1.14/8Mile/ guest 8 Mile 8Mile.mpg 702453789 ftp://guest:freepwd@168.1.1.145/8Mile/8mile.mpg Movie EKR94KF985873KD930ER4 A1234567 Content Owner Inc. John Doe Anywhere St, L.A., CA 90000 555-555-1212 antipiracy@contentowner.com ISP Broadband Inc. Jane Doe Nowhere St, L.A., CA 90000 555-555-1212 dmca_agent@isp.net.

18. 18 Advantages of ACNS Advantages: –Required staff resources for responding to copyright notices are greatly reduced. –Copyright notices are more efficiently handled and compliance tracking is improved, thus reducing potential liability. –Service provider’s own network policies are efficiently enforced. –Flexible, limited response via “penalty-box”.

19. 19 Advantages of ACNS Disable Access 0 - 5 minutes 5 - 10 minutes Infringing content available much shorter time Timeline with ACNS Identify User Disciplinary Action 5 - 10 minutes

20. 20 Advantages of ACNS Advantages for content owners: –Reduces time required to get infringing content off the network, and avoid waiting until “business hours” for removal. –Containment: faster response means viral replication of content is limited.