1. Don’t Just Join Conversations, Participate and Contribute

2. What is conversation? 1.Markets are conversations. 2.Markets consist of human beings, not demographic sectors. 3.Conversations among human beings sound human. They are conducted in a human voice. 4.Whether delivering information, opinions, perspectives, dissenting arguments or humorous asides, the human voice is typically open, natural, uncontrived. 5.People recognize each other as such from the sound of this voice. 6.The Internet is enabling conversations among human beings that were simply not possible in the era of mass media. -- Cluetrain Manifesto (Thesis 1-6) cluetrain.com

3. How do we join conversations?

4. Lurking and Learning

5. Seagull Commenting

6. Adding Value

7. Belong… 33.Learning to speak with a human voice is not a parlor trick. It can't be "picked up" at some tony conference. 34.To speak with a human voice, companies must share the concerns of their communities. 35.But first, they must belong to a community. -- Cluetrain Manifesto (Thesis 33-35) cluetrain.com

8. What’s your intention?

9. Paying Attention

10. Be of Service

11. Being Served

12. What does it feel like when… ?

13. Belong… 80.Don't worry, you can still make money. That is, as long as it's not the only thing on your mind. 81.Have you noticed that, in itself, money is kind of one- dimensional and boring? What else can we talk about? -- Cluetrain Manifesto (Thesis 80-81) cluetrain.com

14. Business is Personal

15. Scott Becker photo by Kris Krug Scott Becker Meet my best friend

16. Kristie Wells photo by Kris Krug say hello to my wife Kristie Kristie Wells

17. Kris Krug photo by Chris Heuer Kris Krug President of Bryght Friend Source of Referrals One of my vendors Our Wedding Photographer

18. It’s nothing personal, it’s just business. Do you want to work with anyone you personally don’t like or respect? Me neither.

19. Employees are Social Brand Ambassadors Already!!!

20. Belong… 84.We know some people from your company. They're pretty cool online. Do you have any more like that you're hiding? Can they come out and play? 85.When we have questions we turn to each other for answers. If you didn't have such a tight rein on "your people" maybe they'd be among the people we'd turn to. -- Cluetrain Manifesto (Thesis 84-85) cluetrain.com

21. Social Media isn’t an object, Its what you do with it

22. Chris Heuer http://www.chrisheuer.com/ http://twitter.com/chrisheuer chris@theconversationgroup.com m.408.834.0884

23. Social Media Principles Be Human Be Honest Be Aware Be a Participant Be Smart Be Open Be Courageous --- “The Social Media Playbook”

24. Social Media is tearing down the walls that keep us apart and changing the rules that have kept us from being human inside our companies.