5. 1972 Color Instantane  Pre-oxidized dye pigments that can b e used with any hair color.  Accentuate Tone without changing shade.

8. Built on Education Commitment to the Salon Professional

9. Mastey Mission  Superior Performing Products  Smart Ingredients  Good for Hair and Skin  Unique Marketing Position

10. Superior Performance  Healthier Hair and Skin  Easier at Home or in Salon  Non-Comedogenic

12. THE MASTEY SECRET: NMF Natural Moisturizing Factor  Vegetable Derived Replica of Hair and Skin’s Natural Moisturizers  Moisture from Outside and Within  Built-in Heat Protection  One kind of skincare

13. NMF  NMF is a collection of water soluble compounds that are only found in your own skin in the Stratum Corneum layer of the skin  Proper balance of the NMF in the Stratum Corneum Anatomy is The Key to Healthy, Attractive Skin

14. NMF –Natural replica of Hair and Skin’s Natural Moisturizers based on vegan botanicals. –Moisture from Outside just like what your body would create. –One of a kind skincare philosophy that only gives your hair and skin the true nutrients it needs

15. Rice Amino Acids and Cystine  Strongest combination for repairing and strengthening hair  Less allergy exposure compared to wheat,yeast, milk,corn and soy  More ethical than human hair protein  More natural to the human body than any other protein.

16. Human Hair Keratin  Where does it come from?  What quality is it?  How Much does it cost?  What is the nutritional health of the donors?  Do you think the hair keratin is healthy and strong?  If not how can it rebuild anything.  Check to see what coating agents/waxes are in the products.

17. Longer lasting color & fuller beautiful hair  Anti-oxidants vitamins help your hair color last longer  The use of vitamins to give hair natural volume is the healthiest most natural approach.  UVABLOC and other Sunscreens

18. Mastey Products Do Not Contain –Sodium Lauryl/Laureth Sulfate –Oils Dyes Waxes –Buffers, Stabilizers, pH Balancers –Animal By Products or Animal Testing

19. Mastey is good for your Hair & Skin because:  We use the highest quality ingredients  Create the gentlest formulations  We make shampoo's that are recommended as facial cleansers.  We make repairing treatments that repair damaged hair not coat it with oils & waxes  All our products are formulated to replenish from the outside what the body would naturally make inside.

22. Traite –Worlds First Sulfate-Free Shampoo –Gentle enough to use on your face –Color Safe & Color Protecting –2 Sufactants: 1 to Moisturize, 1 to Repair while they cleanse –It bubbles

23. Frehair –Daily Conditioner / Detangler –Neutralizes Static –Controls Fly Aways –Smoothes damaged Cuticles

24. Moisturee –Deep Moisturizing Conditioner –Highest concentration of NMF –Recommended use 3 times a week –Can be used as in salon moisture treatment –Part of the Repairing Treatment System

25. HC Formula –Leave-in Moisturizing Conditioner –Cuticle Sealer –Heat Protection –Can be used to neutralize residue ammonia after coloring or perming –Skin Toner / Scalp Massager –Cutting Lotions

27. Restore –Sulfate -Free Reconstructing Shampoo –Recommended for bleached or damaged hair –May be used as a facial cleanser on oily skin –Very similar to Traite just a repairing version

28. SuperPac –Deep Reconstructing Treatment –Recommended for bleached or damaged hair –May be used as needed typical recommendation is 3 times per week –Part of the Repairing Treatment System

29. Smooth –Daily Reconstructing Conditioner –Oil Free, no propelyne glycol –Controls Static and Fly Aways –Smooths Cuticle

30. Liquid Pac –Leave-In Reconstructing Treatment –High concentration of Rice Amino Acids and Cystine –Prevents and Repairs Split Ends –Neutralizes residue ammonia

33. Enove –Sulfate Free Shampoo –Recommended for fine hair that needs volume –Helps create fuller or texturized look on fine hair

34. Frehair Light –Daily conditioner / detangler for fine hair –Oil, Wax and Dye Free –Controls Static and Fly Aways

35. Amplifuse –Volumizing Foam Mousse –Provides Body, Lift & Support –UV Filters –Color Protection

36. Le Gel Light –Alcohol Free Gel –Soft hold –Can be applied or brush thorough the hair for versatile soft styles

37. Fixe Light –Long Lasting Soft Look Hair Spray –Brushable –Great for root lift –Fixes Curls and locks in looks all day

38. Enplace – light, body-building spray gel for sculpting, styling and shaping –Great for root lift –dramatic new volume, texture and body to limp, fine hair

40. Fixe – Fast Drying Finishing Spray – Humidity Resistant – Non-Aerosol – Hold Factor 8 – Allows for maximum versatility in styling – Will not flake or stick

41. Le Gel –Alcohol Free Firm Hold Gel –Sleek or Full Bodied Looks –Multiple Brushability –Re-Activate with water

42. Designer –Setting Spray –Touchable support for texture and movement –For Natural Looking Styles –Hold Factor 5 –UV and color protectors

43. Direction –Non-Aerosol Shaping Spray –Can be used when blow drying –Has ‘memory hold’ for brush- through styling –Adds lift and support –Brushes through for easy re- styling –Will not flake or build-up

44. Direction – Fast-drying – Superior hold and shine – Can be re-activated with water – Will not build-up or flake – Protects both hair and scalp from sun damage – Uses water-soluble polymers – Will not build-up or weigh down the hair

45. Faster Gypsum – Matte Look – Texture & Seperation – Pliable Hold – Shap and reshape designs – Root Lift – All day sun protection

46. Faster Defining Creme – Separate Curls – Define and shape with light hold – Adds natural silky Shine – On straight hair, it smoothes out to a naturally silky shined texture – For breaking up curls, creating greaterseparation and bigger, bouncier hair – Contains sunscreens for added color protection

47. Faster LightWeight – Delivers incredible shine without added weight – Smoothes the cuticle, controls frizz – Protects from styling heat – Spray into hair before blow- dry styling for added tangle control – Mist over finished style for extra shine – Built-in heat protection – With UV solar filters

48. Direction –Non-Aerosol Shaping Spray

51. Making the stylist the focal point 30 years of innovation Focus on education Fighting Diversion Truly unique brand One of the last family owned, family operated cosmetics companies