1. Customer Briefing How to Count Deployments and License Assignments
4/19/2017 3:11 AM
Customer Briefing How to Count Deployments and License Assignments
Sam Henry
Senior Manager, WW Sales Enablement
Microsoft Developer Tools
© 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

2. Agenda Discussion Points Decision Points Why MSDN?
Microsoft Office
4/19/2017
Agenda
Discussion Points
Decision Points
Why MSDN?
Benefits that drive your ROI
Additional cloud capacity
How to stay on top of MSDN subscription management?
Your next steps and checklist
Bulk registrations assistance?
Other stakeholders to include?
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

3. S4 Solution Specialist Sales Summit
4/19/2017 3:11 AM
MSDN Administration
MSDN Administrators play an important role in the management of your company’s licensing and you should be prepared to participate in and provide data inputs for monthly assignment changes, incremental license purchases, and annual True Ups
Who is responsible for MSDN?
Four Responsibilities
Understand benefits and limitations of MSDN subscriptions
Assign MSDN subscriptions to specific, named individuals
Accurately inventory your non-production environment
Track user assignment changes and acquire additional licenses on schedule.
Enterprise Enrollment Contacts
Primary Notices Contact
Online Administrator
Subscriptions Managers (Teams)
Software Advisor (Reseller)
© 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

4. Governing Documents Contractual Terms Responsibilities, Best Practices
Microsoft Office
4/19/2017
Governing Documents
Contractual Terms
Responsibilities, Best Practices
Scenarios and Questions
Developer Tools (User License)
“You must assign each license to a single user”
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

5. Step #1: ‘Anyone interacting’

6. 4/19/2017
Per the Product Use Rights document, MSDN software may not be used in a Production environment. To understand what the customer may fairly claim is a Dev/Test environment, you must first rule it out as a Production environment.
© 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

7. Definition of Production Environment:
4/19/2017
Definition of Production Environment:
“A production environment is defined as an environment that is accessed by end users of an application (such as an Internet Web site) and that is used for more than Acceptance Testing of that application or Feedback. Some scenarios that constitute production environments include:
Environments that connect to a production database
Environments that support disaster-recovery or backup for a production environment
Environments that are used for production at least some of the time, such a server that is rotated into production during peak periods of activity”
Source: Visual Studio 2013 and MSDN Licensing Whitepaper – November 2013 (pg 12)
© 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

8. 4/19/2017
If you are unsure whether a physical server or operating system environment should be considered Production, apply the following test: Can you take this environment, and any data that it is consuming, offline permanently without impacting end users? If the answer is “no”, you should treat the machine in question as Production.
© 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

9. Two Options for DevTest Environments
S4 Solution Specialist Sales Summit
4/19/2017 3:11 AM
Two Options for DevTest Environments
Dev and test environments change a lot. And software asset management for these environments can be challenging. MSDN subscriptions provide an extremely flexible, cost-effective way to equip your teams and license your dev and test infrastructure.
Typical Stakeholders
Typical Environment
Team Productivity
1. developers and testers
2. IT operations
Shared Environments
DEV & TEST SERVERS
LOAD AGENTS
3. business analysts and product owners
TEST LABS
© 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

10. S4 Solution Specialist Sales Summit
4/19/2017 3:11 AM
How to count (Part 1)
To differentiate between production and dev/test software, you must first develop a comprehensive understanding of all installed Microsoft software. Using Software Asset Management tools and techniques, customers may ‘back out’ production machines to identify the remaining as dev/test.
DevTest Infrastructure
DevTest Users
Identify DevTest machines by eliminating production ones from your complete inventory.
Identify and categorize users who interact DevTest machines directly or indirectly
Anyone who ‘interacts with software’
All Machines
Team Description
Contact #
Software Engineering Teams
Targeting Microsoft or other platforms like Java
Business Teams
‘Product Owners’ and business analysts
Project Management Teams
Central PMO and software project managers
Quality Teams
Central QA team and manual testers
IT Operations Teams
Pre-production and lab infrastructure managers
Production Machines
DevTest Machines
Exception for end users
Team Description
Contact #
End User Acceptance Testers
Involved at end of project to review and approve
© 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

11. S4 Solution Specialist Sales Summit
4/19/2017 3:11 AM
User Credits
As part of your partnership with Microsoft, partners receive a number of free Microsoft Visual Studio licenses for internal use to help you grow and run your business. The exact benefits vary based on your MPN partnership level and competencies.
Microsoft Partner Network
Offshore Development Centers
Competency
Product
Silver Competency
Gold Competency
Core
Added
Total
Application Development
Visual Studio Premium 5 10 25 35
Application Lifecycle Management -
Visual Studio Ultimate 1
ODC Staff
Provided by Customers
Provided by System Integrator
Partners are allotted from 5 to 35 Visual Studio Premium licenses based on partner level and accredited competencies.
Licenses are granted for internal application development. Direct revenue-generating activities, such as consulting, are not covered.
MPN Partners with at least one competency can purchase Visual Studio products at up to 20 percent off Open License, Open Value, or Open Value Subscription agreements.
All licenses provided by MPN partners must be certified by:
Declaration of MSDN Ownership by each partner provided to Microsoft
You may use these licenses for:
Development of internal systems to support your business.
Development of commercial ‘packaged’ applications to sell to customers.
These licenses do not cover revenue-generating activities, such as:
Developing custom solutions for a customer.
Integration or customization of a packaged solution for a customer.
All license provided by customers must be certified by:
Declaration of MSDN Ownership by each ODC customer provided to Microsoft
© 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

12. Exchange Server SharePoint Server SQL Server 1 SQL Server 2
4/19/2017
Exchange Server
SharePoint Server
SQL Server 1
SQL Server 2
Windows Server
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

13. Developer 1 Exchange Server Developer 2 SharePoint Server
4/19/2017
Developer 1
Exchange Server
Developer 2
SharePoint Server
Tester (Non-coding)
SQL Server 1
IT Pro
SQL Server 2
Technical PM
Windows Server
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

14. Visual Studio Professional with MSDN SharePoint Server
4/19/2017
Developer 1
Visual Studio Premium
with MSDN
Exchange Server
Developer 2
Visual Studio Professional
with MSDN
SharePoint Server
Tester (Non-coding)
Visual Studio Professional
with MSDN
SQL Server 1
IT Pro
Unlicensed
SQL Server 2
Technical PM
Unlicensed
Windows Server
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

15. Visual Studio Professional with MSDN SharePoint Server
4/19/2017
Developer 1
Visual Studio Premium
with MSDN
Exchange Server
Developer 2
Visual Studio Professional
with MSDN
SharePoint Server
Visual Studio Premium
with MSDN
MSDN Platforms
Tester (Non-coding)
Visual Studio Professional
with MSDN
SQL Server 1
IT Pro
Unlicensed
MSDN Platforms
SQL Server 2
Technical PM
Unlicensed
MSDN Platforms
Windows Server
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

16. Step #2: ‘High water mark’

17. Purchasing MSDN subscriptions
4/19/2017
Purchasing MSDN subscriptions
Know the key issues related to MSDN licensing and usage
Using Visual Studio and/or MSDN software incurs a purchase obligation and includes
Installing
Configuring
Running
Viewing
Otherwise interacting with
Assigning MSDN and/or Visual Studio with MSDN subscription licenses to users is a right customers do not have without making a purchase and indicates strong evidence of software usage
Reconciling software usage with corresponding purchases must be done annually for EA at True Up and monthly for Select
Understanding, monitoring and accurately communicating your company’s usage when assigning subscription licenses and/or distributing Visual Studio and/or MSDN software to users is the responsibility of the MSDN Administrator
© 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

18. Managing MSDN subscriptions
Customer purchases MSDN subscriptions on EA
MSDN Administrator assigns purchased subscriptions to users
Customer’s dev team increases in size
MSDN Administrator assigns additional subscriptions to new users
Customer’s dev team decreases in size, Admin deletes subscriptions
Customer purchases over-assigned subscriptions at True Up based on high water mark of usage

19. Contractual Requirement to Assign
“You must assign each license to a single user”

20. High Water Mark Definition
“Your company's obligation to purchase MSDN subscriptions takes effect immediately at two different times.  First, when you assign MSDN subscriptions to users your obligation to purchase takes effect immediately at the time of assignment, regardless of whether that user later activates and/or uses that subscription.  Second, when users interact with MSDN software your obligation to purchase takes effect immediately at the time of interaction, regardless of whether that user has been assigned an MSDN subscription (or has a subscription level of non- specific in VLSC).  Your complete purchase obligation is determined by the high watermark of usage, which is determined by the higher of daily user assignments and/or users interacting with MSDN software.”
- MSDN Administrator’s Guide

21. High Water Mark of Assignments
“when you assign MSDN subscriptions to users your obligation to purchase takes effect immediately at the time of assignment”

22. Step #3: Accelerator Template

23. DevTest Environment Assessment
4/19/2017
DevTest Environment Assessment
Where Data Comes From
Where It Goes
GlobalMAPS Accelerator Template
DevTest Machines
DevTest Users
User Assignments
Partner Declarations
Declarations
ODC
GlobalMAPS Accelerator Template
You
Microsoft
Reseller
Automated tools like MAPS
Microsoft Volume Licensing Services Center
Manual inputs from end users
Software Asset Management
Annual True Ups
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

24. Current License Assessment
Sample Outcome
MSDN Subscription Levels
Current License Assessment
High Water Mark
Owned Licenses
GAP
VLSC
(High)
MAPS
(Usage)
MLS
User Declarations
Diff
VS Ultimate
190
205
200 2 -3
VS Premium
110
100 -8
VS Professional 45 62 50 5 -7
VS Test Pro 30
MSDN Platforms
MSDN OS
Total
430
412
455 9
-18

25. Thank you!

26. S4 Solution Specialist Sales Summit
4/19/2017 3:11 AM
How to count
Begin with assumption that all infrastructure is production. Impossible to differentiate MSDN software from VL software.
DevTest Infrastructure
DevTest Users
User Credits
Anyone who ‘interacts with software’
Anyone who ‘interacts with software’
Microsoft Certified Partners
Team Description #
Software Engineering Teams
Targeting Microsoft or other platforms like Java
Business Teams
‘Product Owners’ and business analysts
Project Management Teams
Central PMO and software project managers
Quality Teams
Central QA team and manual testers
IT Operations Teams
Pre-production and lab infrastructure managers
Team Description #
Partner Type #1
Microsoft Certified Partners (ALM Gold or Silver)
Partner Type #2
Staff Augmentation Contractors
All Machines
Production Machines
DevTest Machines
Customers of Outsourcers
Team Description #
Customer Type #1
Full IT BPO outsourcing
Business Teams #2
Offshore Development Center
Project Management Teams
Central PMO and software project managers
Exception for end users
Team Description #
End User Acceptance Testers
Involved at end of project to review and approve
© 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

27. NEXT STEPS: Your Checklist
Microsoft Office
4/19/2017
NEXT STEPS: Your Checklist
Review the docs. Be sure to read the PUR, MSDN Administrators Guide, and Visual Studio and MSDN Licensing Whitepaper.
Develop your schedule. Review your Microsoft Volume Licensing terms so you can be prepared to provide data inputs for license assignment changes, monthly Select or Open orders, incremental license purchases, and annual Enterprise Agreement True Ups.
Define your process. A clear process for adding, removing, and managing user changes over time is important.
Build your team. Identify internal contacts and external partners who can help you keep track of environment changes and users who “interact with MSDN software.”
Automate usage inventory. Automated tools like System Center or MAP can help you identify your dev and test environment—desktops, servers, and users.
Automate user assignment tracking. The Volume Licensing Service Center is a good place to keep track of your “high water mark” of MSDN assignments.
Get help. Contact your MSDN Administration Services representative for help!
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

28. Three Steps to Counting
S4 Solution Specialist Sales Summit
4/19/2017 3:11 AM
Three Steps to Counting
Current Footprint
MSDN High Water Mark of Assignments
Inventory users of DevTest infrastructure
Owned Licenses
Microsoft License Statement (MLS)
Declaration of MSDN Ownership from Microsoft Partners
Gap Comparison
Annually for Microsoft Enterprise Enrollments
Monthly for Select and Open Enrollments
© 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

29. Timeline Estimate for First Timers
4/19/2017
Timeline Estimate for First Timers
T-3
Kickoff and notification
Kickoff Meeting
Run the MAPS Toolkit
MAPS Accelerator Template
License GAP Assessment
MSDN Subscription Levels
Current License Assessment
High Water Mark
Owned Licenses
GAP
VLSC
(High)
MAPS (Usage)
MLS
3rd
Party
Diff
VS Ultimate
190
205
200 2 -3
VS Premium
110
100 -8
VS Professional 45 62 50 5 -7
VS Test Pro 30
MSDN Platforms
MSDN OS
Total
430
412
455 9
-18
Communicate with Internal Stakeholders and Partners
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.