1. Mining and Monetizing the Resources of the RAB Nov. 11, 2009 Technical difficulties? Call: Audio: toll-free anywhere in the USA. 1-800-244-2500 PIN code: 651206#

2. Radio Ink magazine “Most Influential Women in Radio” 2003, 2004, 2005, 2006, 2007, 2008, 2009 20+ years in Radio General Management / Senior Management – President, KIIS AM / FM, Los Angeles – Regional VP/GM / Metro Networks LA and Southwest – Chancellor, San Francisco KSAN Country KNEW Country KBGG Classic Hits KABL Nostalgia –LLC Cluster, Santa Rosa KFGY Country KXFX ROCK KMGG Oldies KSRO News / Talk General Manager of the Year – KIIS; Broadcaster of the Year, AWRT CEO Broadcast Strategies: Mid / Small Market Radio / Advertisers Profiled in Tom Peter’s book Radio in Search of Excellence Presenting today: Lynn Anderson landerson@rab.com RAB SVP Consulting and Training landerson@rab.com

3. 7AM – 5PM Central Time Over 100,000 responses/year Skilled consultants Custom solutions www.rab.com member_response@rab.com 1-800-232-3131 www.rab.com member_response@rab.com 1-800-232-3131 Member Response 1-800-232-3131 http://www.rab.com Select Radio Stations Channel

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33. Index Graph MRI CUSTOM GRAPHS Available only from Member Response: 800-232-3131

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35. MRI CUSTOM GRAPHS Custom matching charts illustrate your stations marketing power against specific consumer behavior Available only from Member Response Station Correlation Graph Custom matching charts illustrate your stations marketing power against specific consumer

36. MRI CUSTOM GRAPHS Station Correlation Graph Available only from Member Response: 800-232-3131

37. MRI CUSTOM GRAPHS Station Correlation Graph Available only from Member Response: 800-232-3131

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39. Mining and Monetizing the Resources of the RAB Lynn Anderson SVP Radio Advertising Bureau landerson@rab.com THANK YOU! Nov. 11, 2009