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Sales Strategies for Small Business Owners Joel A. Dawson, Author Presentation/Sales Trainer
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Vision
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“ Anything you can conceive, and believe, you can achieve.” - Napoleon Hill
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What’s important to you?
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Break Limiting Beliefs
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Develop Your Vision
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Communicate Your Vision
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Goal Setting
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Planting Seeds
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Must be specific.
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Planting Seeds Must be specific. Measurable.
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Planting Seeds Must be specific. Measurable. Must be realistic.
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Planting Seeds Must be specific. Measurable. Must be realistic. Time Stamped.
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Planting Seeds Prepare for Obstacles.
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Planting Seeds Prepare for Obstacles. Track progress regularly.
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15 Minute Break
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Strategic Sales Plan
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Feasibility
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What problem are you solving?
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Feasibility What problem are you solving? Create market parameters.
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Feasibility What problem are you solving? Create market parameters. Conduct market research.
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Feasibility What problem are you solving? Create market parameters. Conduct market research. Compare price.
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Marketing
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jjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjj Marketing/Prospecting
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Presentation
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Marketing/Prospecting Presentation Complete transaction/Enrollment
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Marketing/Prospecting Presentation Complete transaction/Enrollment Referrals
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Developing A Referral Strategy
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Start with your existing perfect clients!
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Developing A Referral Strategy Start with your existing perfect clients! Share your vision of how you’re helping people.
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Developing A Referral Strategy Start with your existing perfect clients! Share your vision of how you’re helping people. Nurture the relationship.
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Developing A Referral Strategy Start with your existing perfect clients! Share your vision of how you’re helping people. Nurture the relationship. Ask for introductions.
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Referral Secrets
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Tell your clients how to refer you.
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Referral Secrets Tell your clients how to refer you. Let them know the parameters.
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Referral Secrets Tell your clients how to refer you. Let them know the parameters. The way you want to be contacted or contact them.
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Referral Secrets Tell your clients how to refer you. Let them know the parameters. The way you want to be contacted or contact them. Clients should be able to explain the problem that you solve.
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Sales Diagnostics
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Scenario #1 “Low activity, low production”.
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Sales Diagnostics Scenario #1 “Low activity, low production”. Marketing/Prospecting.
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Sales Diagnostics Scenario #1 “Low activity, low production”. Marketing/Prospecting. Feasibility Issue.
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Sales Diagnostics Scenario #1 “Low activity, low production”. Marketing/Prospecting. Feasibility Issue. Lack of Vision/belief.
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Sales Diagnostics Scenario #2 “High activity, low production”.
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Sales Diagnostics Scenario #2 “High activity, low production”. Problem with closing/enrollment process.
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Sales Diagnostics Scenario #2 “High activity, low production”. Problem with closing/enrollment process. Not identifying the need/want in presentation.
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Sales Diagnostics Scenario #2 “High activity, low production”. Problem with closing/enrollment process. Not identifying the need/want in presentation. Not qualifying prospects.
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Sales Diagnostics Scenario #3 “High activity, high production”.
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Sales Diagnostics Scenario #3 “High activity, high production”. Burn out.
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Sales Diagnostics Scenario #3 “High activity, high production”. Burn out. No expansion.
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Sales Diagnostics Scenario #3 “High activity, high production”. Burn out. No expansion. Maxed out on income.
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J Dawson Speaks Scenario #4 “Low activity, high production”.
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J Dawson Speaks Scenario #4 “Low activity, high production”. Phase #1 Clean sales funnel.
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J Dawson Speaks Scenario #4 “Low activity, high production”. Phase #1 Clean sales funnel. Shorten the sales cycle.
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J Dawson Speaks Scenario #4 “Low activity, high production”. Phase #1 Clean sales funnel. Shorten the sales cycle. Develop referral strategy.
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J Dawson Speaks Scenario #4 “Low activity, high production”. Phase #2 Start outsourcing.
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J Dawson Speaks Scenario #4 “Low activity, high production”. Phase #2 Start outsourcing. Expand to new territories.
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J Dawson Speaks Scenario #4 “Low activity, high production”. Phase #2 Start outsourcing. Expand to new territories. Develop new products/services.
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J Dawson Speaks Scenario #4 “Low activity, high production”. Phase #2 Start outsourcing. Expand to new territories. Develop new products/services. Develop CRM.
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Success
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#1 “Believe In Yourself ”
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Success # 2 “Break The Rules ”
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Success # 3 “Don’t Be Afraid to Fail”
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Success # 4 “Don’t Listen to Naysayers ”
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Success # 5 “Work Your Butt Off”
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Success # 6 “Give Back ”
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For more information or a personal consultation please contact Heidi Melancon at: 1-337-482-6312
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