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Value Chain Analysis of Cluster

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Presentation on theme: "Value Chain Analysis of Cluster"— Presentation transcript:

1 Value Chain Analysis of Cluster
Issa Mansouri UNIDO NPO

2 زنجیره ارزش کسب و کار ارزش تامین طراحی تولید/فراوری بازاریابی و فروش
مصرف

3 کدام واحد موفق تر/ رقابت پذیرتر است؟ (تیراژ مساوی است)
قیمت فروش نهایی حمل و نقل فعالیت فروش مواد اولیه طراحی فراوری/تولید بازاریابی قیمت تمام شده 2000 واحد1 - 700 15 5000 10 5 2730 2200 1100 5000 واحد2 20 150 11 15 3496 (ارقام به تومان)

4 کدام واحد موفق تر/ رقابت پذیرتر است؟ (تیراژ مساوی است)
قیمت فروش نهایی حمل و نقل فعالیت فروش مواد اولیه طراحی فراوری/تولید بازاریابی قیمت تمام شده 2000 واحد1 - 700 15 3300 10 5 2730 2200 1100 5000 واحد2 20 150 11 15 3496 (ارقام به تومان)

5 سود، ارزش، رقابت سود، تفاوت بین هزینه ایجاد ارزش و مبلغ پرداخت شده توسط مصرف کننده بابت ارزش موجود دریک کالا یا خدمت است. مزیت رقابتی، حاصل قدرت یک خوشه در انجام بهتر فعالیتهایی مشخص در زنجیره ارزش، در قیاس با رقبا است

6 VALUE AND VALUE ADDITION
WHAT IS VALUE? ULTIMATE VALUE OF A PRODUCT IS THE PRICE THAT CONSUMER IS WILLING TO PAY INTERMEDIATE VALUE IS THE VALUE THAT A CUSTOMER IS WILLING TO PAY FOR A SEMI-FINISHED PRODUCT VALUE ADDITION IS A PROCESS OF ADDING VALUE TO A SEMI-FINISHED PRODUCT (STARTING FROM RAW MATERIAL) BY ADDING SOME MATERIAL OR SERVICES SUCH THAT THERE IS A SUBSTANTIAL CHANGE IN THE OUTPUT

7 What is a Value Chain? A value chain is the full range of activities which are required to bring a product or service from conception, through the different phases of production, transformations, and delivery to final consumers and final disposal after use. A value chain is made up of a series of actors from inputs suppliers to producers and processors to exporters and buyers – engaged in the activities required to bring a product from its conception to its end use.

8 VALUE CHAIN ANALYSIS OF
A FABRIC CLUSTER Type I Fabric Producing Firm Type II Fabric Producing Firm Raw material 110 Special raw material 610 770 Dyeing 10 30 Design Wage cost of small weaver 130 Large Weaver’s margin 20 100 Trader Infrastructure 50 370 Trader margin 400 Final price 980 1940

9 VALUE CHAIN ANALYSIS: FURTHER COMPARATIVE ANALYSIS OF OPERATIONAL ISSUES
SPECIAL RAW MATERIAL: QUALITY DYEING AND DESIGN INPUT: TECHNIQUES, HUMAN RESOURCE AND INSTITUTIONS WEAVER’S KNOWLEDGE: INSTITUTIONAL CONTRIBUTION, OTHER SOURCES TRADER: VISION, HUMAN RESOURCE, MARKET PROMOTION TECHNIQUE CONSUMER PERCEPTION

10 VALUE CHAIN ANALYSIS: STAGE 2
COMPARATIVE ANALYSIS OF OPERATIONAL ISSUES WITH RESPECT TO RELATED CLUSTER ACTORS IN BENCHMARK CLUSTER(S)

11 OPERATIONAL ANALYSIS WITH BENCHMARK CLUSTER
FIRM FROM SAME CLUSTER COMPETITIVE CLUSTER IN COUNTRY COMPETITIVE CLUSTER 1 OUTSIDE COUNTRY COMPETITIVE CLUSTER 2 OUTSIDE COUNTRY PRINCIPAL FIRM INSTITUTION ASSOCIATION SUPPORT FIRM 1 SUPPORT FIRM 2 INPUT SUPPLIER MARKETING CHANNEL

12 قیمت فروش نهایی حمل و نقل فعالیت فروش مواد اولیه طراحی فراوری/تولید
بازاریابی 2000 خوشه - 700 15 3300 10 5 2200 1100 مرجع 20 150 11 15 5000 نبود طراح کمبود دانش فنی فقدان نیروی کار متخصص فقدان نیروی کار متخصص فقدان BDS بازار

13 تحلیل زنجیره ارزش زیرساخت منابع انسانی تکنولوژی مواد و نهاده های اولیه
SUPPORT ACTIVITIES تکنولوژی مواد و نهاده های اولیه لجستیک ورودی لجستیک خروجی بازاریابی و فروش خدمات فراوری و تولید PRIMARY ACTIVITIES

14 زنجیره ارزش در خوشه حوله بافی
نیروی کار ابزار طراحی کارت زنی قیمت فروش نهایی حمل و نقل فعالیت فروش مواد اولیه طراحی فراوری/تولید بازاریابی 2000 خوشه - 700 15 3300 10 5 2200 1100 مرجع 20 150 11 15 5000 خوشه 10 مرجع 30 بافندکی رنگرزی تکمیل دور دوزی نیروی کار ماشین آلات انرژی

15 Value Chain for Large Integrated Jeans Manufacturer
Threads :36 % Accessories :25% Other inputs :39% Good labour Productivity 20-24 pairs/day Electricity Input Material Maintenance Labour Others 2.4% 55.5% 16.1% 6.5% 19.5% 45.4% 5.8% 19.9% 7.4% 1.9% 18.9% 0.7% Raw Material Cutting and Layering Sewing / Assembly Washing Finish/ Pack, Load Inspection Export/ Admn Electricity Water Input Material Maintenance Labour Others 35.1% 2.9% 6.9% 6.8% 12.7% 35.6% 95% of the chemicals imported 3-5 months in recovering the rebates

16 مواد اوليه 16/42% طراحی 4/2% 2/18% 9/2% 2/1% 8/4%
عمليات ماشينی 2/18% تميزکاری ورنگ کاری 9/2% بازرسی 2/1% سربار 8/4% فروش و خدمات پس از فروش 34/28% نيروی کار 06/20% برشکاری 71/37% سنگ زنی 1/4 % خم کاری سوراخکاری 65/5% تراشکاری 2/8% اتصالات 25/10% ساير 93/9% 74/32% جوشکاری 05/48% نصب /12% 67/6%

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