1. Copyright ® 2011 Rovi Corporation. Company Confidential. Moving Beyond the :30 Spot Advertising in a Multi-Platform World Jeff Siegel jeff.siegel@rovicorp.com June 9, 2011

2. Copyright ® 2011 Rovi Corporation. Company Confidential. Page 2 The Multi-Platform Future Nearly All Devices Will Be Internet Connected  Users Will Want Content On Any Device, Anywhere  Consumers want a similar experience, whether on the PC, in the living room, online or mobile Finding and discovering content – whether TV shows, music, movies, personal or user- generated – is becoming increasingly difficult Increased fragmentation, time-shifting technologies and TV channel availability are creating challenges for advertisers

3. Copyright ® 2011 Rovi Corporation. Company Confidential. Digital Media Advertising Opportunities Page 3 With the rapid union of the Internet and television, digital media advertising in the living room is poised for growth in Canada, U.K. and throughout Europe.

4. Copyright ® 2011 Rovi Corporation. Company Confidential. Page 4 New Technologies Are Driving Innovative Advertising Campaigns Micro-sites and portals The Cloud Living Room Display Advertising Measurement Tools

5. Copyright ® 2011 Rovi Corporation. Company Confidential. Page 5 The Rovi Smart TV Field Trial Advertising integrated in TV and widget-based platforms Research/results measurements Connected Platforms Include: In-market connected TVs Blu-ray players Advance capability connected TVs Web properties for TV Tens of million guaranteed impressions during the course of the trial The Rovi Smart TV Field Trial Launching in the U.K. in 2H ‘11

6. Copyright ® 2011 Rovi Corporation. Company Confidential. Thank you.