1. Learning to see The art of electronic commerce Richard T. Watson Terry College The University of Georgia rwatson@terry.uga.edu

2. Vision

4. Stakeholder opportunity grid

5. Hex model

6. StakeholderFirm’s goalQuestions InvestorMinimize the cost of capitalHow does a Web-based information system make a firm a more attractive investment proposition? GovernmentInfluence government decision making How can Internet technology be used to influence political and public opinion? EmployeeShare knowledge across the organization How does the firm design and deliver an Intranet that makes knowledge accessible when and where required?

7. Focus Event listingTicket salesAdvertisingData Subscription Transaction fee Referral fee Impression fee Sale Revenue options Service options

8. Focus

9. Customer value shift

10. The information systems cycle

11. Integrated Internet Marketing

12. Organizational change

13. Alpha change

14. Beta change

15. Gamma change

16. Change dimensions

17. Sydney Opera House

18. Guggenheim Museum, Bilbao

19. Weatherhead School of Management Case Western University

20. Object-oriented thinking

21. Information to differentiate

22. Pricing

24. Distribution

25. WebQual™ Web site quality Intention to revisit Intention to purchase Entertainment Complementary relationship Substitutability Ease of use Response time/technolog y Interactivity Information Integrated communication Business process relation Customer services Design Usefulness Flow Fit to task Trust Visualness Innovativeness Intuitiveness

26. Customer service

28. Household network Household server Information service provider National Information Infrastructure connection

29. The data/service cycle

30. Customer service systems

31. Accelerating insight velocity