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China’s Exhibition Industry EDWARD LIU, PBM Managing Director Presented by EDWARD LIU, PBM Managing Director Conference & Exhibition Management Services Pte Ltd Singapore
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Content 1 Economic Profile 2 Exhibition Profile 3 Exhibition Cities & Figures 4 Exhibition Facts & Figures 5 Types of Exhibitions 6 Chinese Perception of Exhibitions CHINA’S EXHIBITION INDUSTRY
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Content 7 Categories of Organisers 8 CCPIT and its Organisation 9 Ministry of Commerce 10 Trade Associations 11 Current Problems in China 12 Opportunities in China CHINA’S EXHIBITION INDUSTRY
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Economic Profile Population:1,306,313,812 (295,734,134) Land Area:9,596,960 sq km (9,631,418 sq km) GDP:$7.262 trillion ($11.750 trillion) CHINA’S EXHIBITION INDUSTRY
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Economic Profile ( Cont’d) Growth:9.1% (4.4%) Per Capita:$5,600 ($40,100) CHINA’S EXHIBITION INDUSTRY
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120 exhibition venues of 10,000 sqm each 90 are active and 30 inactive Total space of 2.47 - 2.7 million sqm 3,000 exhibitions in 2004 2,467 exhibitions in 23 venues Exhibition Profile CHINA’S EXHIBITION INDUSTRY
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Exhibition Cities & Figures CHINA’S EXHIBITION INDUSTRY
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Exhibition Cities & Figures (Cont’d 1) CHINA’S EXHIBITION INDUSTRY
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Exhibition Cities & Figures (Cont’d 1)
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Types of Exhibitions CHINA’S EXHIBITION INDUSTRY
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Types of Exhibitions (Cont’d 1)
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CHINA’S EXHIBITION INDUSTRY Types of Exhibitions (Cont’d 2)
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Increases employment in China Stimulates growth in other industries Promotes exchanges between cities and regions Stimulates growth of infrastructure development Increases awareness and competitiveness amongst cities and regions Chinese Perception of Exhibitions CHINA’S EXHIBITION INDUSTRY
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China Council for the Promotion of International Trade Ministry of Commerce Ministry of Science and Technology Trade associations State-owned trading companies Venue owners and organisers Private companies Foreign organisers Categories of Organisers CHINA’S EXHIBITION INDUSTRY
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CCPIT HQ and departments CCPIT Industry Councils CCPIT Sub Councils at provincial levels CCPIT Sub Councils at district levels CCPIT and its Organisation CHINA’S EXHIBITION INDUSTRY
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Bureau of Foreign Trade & Economic Cooperation Exhibition Corporations Advertising and Trading Corporations Ministry of Commerce CHINA’S EXHIBITION INDUSTRY
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China Association of Amusement Parks & Attractions China National Garment Association China Security & Protection Industry Association China Machine Tools & Tool Builders Association China Association of Machinery & Automotive Exhibition Organisers Trade Associations CHINA’S EXHIBITION INDUSTRY
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CIEC has 25 shows with 25,000 sqm SNIEC has 20 shows with 40,000 sqm Most exhibitions comprise 35% international and 65% local exhibitors Most exhibitions have local visitors with only 1% of foreign visitors Exhibition Facts & Figures CHINA’S EXHIBITION INDUSTRY
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Lack of a standard model Remnants of the past Lack of professional exhibition consultancy Unbalanced development of infrastructure in China Lack of capable exhibition personnel Current Problems in China CHINA’S EXHIBITION INDUSTRY
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Proliferation of same industry events Low management level Lack of overseas network Lack of clear-cut rules and regulations Lack of capital Current Problems in China (Cont’d) CHINA’S EXHIBITION INDUSTRY
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No protection of intellectual property rights Dual pricing of hall rentals Dual rates for stand construction Difficulty in licence approval Dual rates for local and foreign exhibitors Current Problems in China (Cont’d) CHINA’S EXHIBITION INDUSTRY
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Seek approval from authorities Work with local trade associations Partner with local organisers Create value add programs Demonstrate professionalism Introducing international agency network Opportunities in China CHINA’S EXHIBITION INDUSTRY
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