1. THE COMBO APPROACH A Simple Way to Insure the Whole Family

2. Did you know… There are fewer life insurance policies in force today than 30 years ago. 77% of Canadians are worried they could experience financial ruin in the event of a critical illness. More than 30% of Canadians would not make expenses the first month following the death of an income earner.

3. The mid-market is underserved, hard to reach and the process is time consuming Fewer Life Insurance Agents Underwriting can be complicated Too many choices…for advisors and consumers Not ready to buy without advice What happened

4. What to do Keep it simple… Prospect Narrow Choices Streamline the process Field underwrite Build your business - profitably

5. What are consumers looking for ? They are looking for you Value Simple solutions Flexibility Guarantees

6. What’s at risk if we do nothing ? Ownership of individual insurance will decline Future generation will be bankrupt Impact our economy

7. What’s the solution ? Do your homework - source quality products based on service and process Take the pain out of buying insurance Bundle coverage - fill the gaps Build a fence around your client

8. Simplicity 1.Identify insurance needs. 2.Categorize each need as permanent or temporary. 3.Use a corresponding insurance coverage (permanent or term) for each need or group of needs. 4.If possible, group the various coverage in one policy. What’s the solution ?

9. Assumption Life may be your solution and your clients’ Build the foundation with Par Plus – permanent participating coverage. Top up with Term for Income replacement and debt protection. Add CI and DI to cover Critical Illnesses and Disability.

10. What is participating life insurance? Part owner of the company – if the company is a mutual company Pays dividends – provides options Guarantees Security Builds wealth

11. Participating whole life mutual company VS public company Mutual Company 100% of the Par Fund profits go to the participating policy holders. They have ownership interest in the insurance company. Public Company A portion of the Par Fund profits goes to the shareholders instead of the policy holders. The shareholders are the owners of the company.

12. Participating life insurance Coverage for life Final expenses Estate planning Building wealth

13. Where do dividends come from ? Mortality rates Interest rates Expense Levels Unit Performance

14. $10 billion 3 million policyholders, During 1999-2000, when many insurance companies demutualized: It is estimated that over $10 billion was handed out to 3 million participating life insurance policyholders, that is in addition to retaining their continuing life insurance coverage and policy cash values. As a participating policyholder, you have an ownership interest in the mutual insurance company. Did you know ?

15. Dividend Options

17. Paid-up additions Option

18. Enhanced Option

19. Notice the premiums for the enhanced option are much lower Illustration based on Male, 35, NS, for $50,000 Lower Premium with Enhanced Option

20. Paid-Up Additions and Enhanced Options Policy dividends under these two options are not taxable. Cash or Accumulation Options If the dividend paid exceeds the policy’s adjusted cost basis (ACB), the excess amount will be fully taxable in the year it is paid. For the Accumulation option, interest paid on the accumulated dividends is fully taxable. However, withdrawals made from the dividend account are not taxable. Premium Reduction Option The portion of the dividend used to reduce the premium is not taxable. Any excess dividend paid to the policyholder will be taxable if it exceeds the policy’s ACB in the year it is paid. Taxation of Policy Dividends

21. Changing your Dividend Option

22. From Enhanced to another option Under the enhanced option, combination of – Basic whole life insurance – Paid-up addition and one-year term bought with dividends When changing from the enhanced option to another dividend option, the total insurance amount at the time of the change will be equal to the basic whole life + the paid-up insurance. Example 35-year-old MNS takes a $100,000 policy with the enhanced option. Year Basic Whole Life Insurance Amount Paid-Up Insurance Amount One-Year Term Insurance Amount 1$40,519$280$59,201 5$40,519$1,312$58,169 10$40,519$3,200$56,281 15$40,519$6,589$52,892

23. The All-In-One Participating Life Insurance Product Protection For The Whole Family

24. Features Issue age 18 to 75 years old Premiums Guaranteed level premiums Permanent, 20-pay life insurance Simplified Issue on ages 18-65 and amounts of $249,999 or less. (if all questions answered no and subject to MIB) Coverage type Single or Joint-first-to-die Coverage amounts Min. $5,000 / Max: $4,000,000 Policy fee $80 Riders Critical Illness Rider Child Insurance Benefit (CIB) Disability Income (based on loans) Disability Income (based on employment income) Waiver of Premium Upon Disability (WP) Waiver of Premium Upon Death (WPD) Accidental Fracture Plus (FRAC) Accidental Death and Dismemberment (AD&D) on individual policy only.

25. Dividend options: Enhanced (15 year guarantee or guarantee to age 100) Paid-Up Addition Accumulation Cash / Reduced premium Premium band: 5-24K 25-99K 100-249,999K More than 250K Features

26. Choose Riders

27. ProtectionLevel Minimum$50,000 Maximum$4,000,000 PremiumsGuaranteed level Simplified IssueUp to $249,999 Rate Banding $50,000 to $99,999 $100,000 to $249,999 $250,000 to $499,999 $500,000 to $999,999 $1,000,000 Term Life Insurance Rider

28. ConversionYes, after 1 st anniversary RenewableYes Joint policyYes Modification of the term Yes, between 2 nd and 5 th anniversary Commission45% FYC Term Life Insurance Rider

29. Choose Riders

30. Critical Illness Rider Minimum coverage:$10,000 Maximum coverage: $25,000 All critical illness rider coverage for a single insured cannot exceed $25,000. This maximum amount will not take into account CI coverage before 2014 and still in effect. Joint policies - each insured can apply for a CI coverage amount of up to 50% of the amount of life insurance coverage, without exceeding $25,000 A pre-existing 12 month clause may be applicable

31. Loan Payment ReplacementIncome Replacement Integrated to other DI benefits No, DI replaces payment of loan. Yes, DI replaces income. Age at issue18 to 55 Minimum$300 Maximum 1% of initial life insurance without exceeding $3,000. DI from all sources cannot exceed 75% of average monthly income from last 12 months. Simplified issueYes, up to $1,500 Availability Only available with life insurance Proof of loan Required upon claim. Must be eligible loan. Not required, not linked to loan. Disability Insurance

32. Loan Payment ReplacementIncome Replacement Waiting period 90 consecutive days with retroactive payment to the 61 st day of disability Conversion Possible to convert to “Income Replacement” DI. N/A Maximum amount of benefit Lesser of: - Amount of DI specified in the policy; or - Sum of monthly regular payments (capital and interest) of all loans specified on the application that are active at the date of total disability. Lesser of: - Amount of DI specified in the policy; or - An amount which, combined with other monthly income from all other sources during the disability period, does not exceed 75% of the average monthly employment income of the insured during the 12 months immediately preceding the date of disability. Disability Insurance

33. Choose Additional Riders

34. Child Insurance Benefit Rider Sum Insured$10,000 or $20,000 per insured child Insured child Each child of the insured who is single and dependent upon the insured for support and at least 15 days but less than 18 year old Premium payment period The premium payment period of the product to which the CIB rider is attached; or The rider anniversary nearest the 65th birthday of the insured (parent). Issue ages 18 to 60 years of age of the Insured (parent)

35. Child Insurance Benefit Rider Expiry date On the child’s 21 st birthday; or On the child’s 25 th birthday if he or she is registered as a full-time student; or On the rider anniversary nearest the insured’s (parent) 65 th birthday. Conversion Yes Application and payment for permanent life insurance must be received during the 90-day period preceding the expiry date. Maximum permanent life insurance coverage cannot exceed 5 times the sum of this rider (including the conversion of any other CIB rider in force with Assumption Life).

36. Youth Plus rider Features Term life insurance until the child’s attained age 25. Guaranteed sum insured payable upon death. Guaranteed level premiums, that is, premiums remain the same for the duration of the premium payment period. Available as a policy or rider. Sum Insured available $35,000 $52,500 $70,000 $87,500 $105,000 $122,500 $140,000 $157,500 $175,000 Premium duration Payable to the attained age 25 Issue ages 15 days (age 0) to 17 years old Guaranteed Insurability A guaranteed insurability option is offered on Youth Plus. This option enables the insured to obtain, without proof of insurability, at the attained age 25, a term or permanent life insurance equal to or less than $100,000 per $35,000 of sum insured. The amount of insurance under the new policy cannot exceed $250,000 nor be lower than the minimum amount required by us for the new policy. Living benefit YES

37. Features Issue age 0 to 17 years old Premiums Guaranteed level premiums Permanent, 20-pay life insurance Simplified Issue available on amounts $249,999 or less. (If all questions answered no, subject to MIB) Coverage type Single Coverage amounts Min. $5,000 / Max: $4,000,000 Policy fee $80 Riders FlexTerm Youth Plus Accidental Death and Dismemberment (AD&D) Waiver of Premiums upon Disability (WPI) Waiver of Premiums upon Death (WPD)

38. Dividend options: Enhanced (15 year guarantee or guarantee to age 100) Paid-Up Additions Accumulation Cash / Reduced premium Premium band: 5-99K 100-and up Full selection for 250K + Features

39. Remember… clients are looking for advice and simplicity

40. One application – multiple coverages 15 questions for Par, Term and CI 3 more for Disability Summary

41. Flexible dividend options: helps you get customized insurance Become a part-owner! Permanent coverage! Insurance for life Term riders for a more complete coverage Guaranteed level premiums! Premiums will never go up, guaranteed! Easy application process –simplified issue for ages 18-65 and for amounts $249,999 or less! Means, no needles- no blood test- no doctors… No-hassle insurance! No need to track your portfolio or worry about when your insurance will end. Stability you can depend on! Bank-friendly! Some financial institutions will loan up to 85% of the accumulated cash value Online product – quicker process Client benefits More than just coverage, it’s insurance that pays you back!

42. Advisor benefits One application No paper Easy to understand = Easy to sell Confidence – Solid Mutual Company Get paid quickly for your work Service Direct access to underwriters

43. Assumption Life’s Corporate Overview Excellent rating, Am Best (15 years running) Solvency ratio: 232% (2014) Assets under Management: 1.5 billion

44. LIA – Electronic sales tool Multiplatform (PC, Mac, Android, iPad, Cloud Technology) Save to any device Your device directly to our underwriter Online or offline

45. Signature Page Don’t forget to fax or email us the signature form!

46. Non Face-to-Face Sales Referrals Replacement Up sell/ Cross sell Business where you want, when you want, how you want!

47. Delivery Receipt Remember no delivery receipt required!

48. Service - Second to none! Quick to respond Direct access to underwriters Free marketing materials Online training presentations Video sales tool

49. Producer’s Corner Visit our www.producerscorner.cawww.producerscorner.ca

50. Production CreditsMinimum Production Units Broker60,00020 Broker + 1 guest75,00025 Qualification criteria table:

51. Doing Business With Us is Easy… and Smart!