1. Business Intelligence & Exam 1 Review

2. Business Intelligence (BI)
INPUT: Acxiom Corporation collects 300 million individual demographic records.
OUTPUT: Who is going to default on a loan.
Q: How do you process this input to output?

3. Business Intelligence (BI) System
BI Systems use information technology (hardware, software, but even algorithms) to find patterns, relationships, and trends.
Data  (MIS)  Information
Information  (DSS)  Good Decisions
Information  (BI systems)  Knowledge

4. BI includes Reporting Tools Data Mining Algorithms
Examples: Pivot Charts & Online Analytical Processing
Data Mining Algorithms
Examples: Apriori Algorithm for finding association rules
Knowledge Management Tools
Examples:
IBM’s knowledge bank

5. Review TPS – Transaction Processing Systems
PCS – Process Control Systems
MIS – Management Information Systems
DSS – Decision Support Systems
EIS – Executive Information Systems
ECS – Enterprise Collaboration Systems

6. Background Information  (BI systems)  Knowledge
People/Machines  (TPS)  Data
People/Machines  (PCS)  Data & Routine Decisions
Data  (MIS)  Info. & Routine Decisions
Information  (DSS)  Complex Decisions
Information  (BI systems)  Knowledge
Information  (EIS)  Strategic Decisions
Data & Info  (ECS)  Data & Info.

7. The Big Problem Old problem: Too much data
figured out some solutions
New problem: Too much information
Moving from info. to knowledge is a bigger problem
Where humans are still needed

9. What we will learning soon
Pivot Chart Lab & Logic
We will learn how to make accurate predictions (knowledge) given raw data about behavior
Excel will be our tool
Market Basket Lab
We will find the strongest product associations (knowledge) given millions of possibilities (raw data)
Access with be our tool
Large companies pay $millions for sophisticate tools to do these things

10. What we have done (review part)
Intro Lab
Getting to know the procedures
CMCC Lab
Word is just a document maker
Google Docs is more of an Information System
GIS Lab
First DSS example
Data  Information
Tables  Maps  Reports
Excel Lab
More than just an accounting calculator
A tool for automation and information processing
Searching (vlookup) and logic (if statements)

11. Things to study
Remember 5, 8, and 6 things