1. ©deltaDNA. deltaDNA is a trading name of GamesAnalytics Ltd. WEBINAR AB TESTING

2. ©deltaDNA. deltaDNA is a trading name of GamesAnalytics Ltd. Agenda Overview Creating an A/B Test Reporting Evaluation Integration Advanced Reporting and Re-Targeting Questions… http://docs.deltadna.com/ab-testing/

3. ©deltaDNA. deltaDNA is a trading name of GamesAnalytics Ltd. Overview Test what happens when you alter the game for a subset of the players –What are you going to change –When are you going to change it –Who are you going to change it for

4. ©deltaDNA. deltaDNA is a trading name of GamesAnalytics Ltd. Using Segments Creating an AB Test –Name / Details –Player Selection –Conversion Event –Player Variants / Data –Confirmation

5. ©deltaDNA. deltaDNA is a trading name of GamesAnalytics Ltd. Reporting Manage Test –Participants –Conversion –Confidence –Significance

6. ©deltaDNA. deltaDNA is a trading name of GamesAnalytics Ltd. Test Evaluation Compare Test Variants over time on any Measure Chart

7. ©deltaDNA. deltaDNA is a trading name of GamesAnalytics Ltd. Integration Request Response { "userID": "4eb5f849-647a-4899-b4a8-103882466a7c", "decisionPoint": "choosePill", "sessionID": "13d0e6c7-5aa7-416c-b7fa-e745511f423f", "version": "4", "sdkVersion": "Unity SDK v3.4", "platform": "PC_CLIENT", "timezoneOffset": 0, "locale": "en_ZZ", "parameters": { } { "transactionID": 1888660254435049500, "parameters": { "pillType": "RED" }

8. ©deltaDNA. deltaDNA is a trading name of GamesAnalytics Ltd. Advanced Reporting / Re-Targeting deltaDNA docs.deltadna.com

9. ©deltaDNA. deltaDNA is a trading name of GamesAnalytics Ltd. Further Reference deltaDNA docs.deltadna.com http://docs.deltadna.com/ab-testing/